Coverage of the ANA Masters of Data Conference

PepsiCo’s Data & Analytics team, Mark Risis and Greg Carr, as well as Matt Kilmartin, cofounder and CEO of Habu, shared perspectives on the state of the clean room market, use cases and the value they deliver, and how PepsiCo is leveraging the technology to fuel digital transformation.

Kimberly-Clark described the five stages of the largely completed digital transformation it has undertaken, which is enabling it to capitalize on data to establish direct relationships with consumers — relationships that are otherwise easily erased for CPG brands by retail intermediaries.

At a session of the 2023 ANA Masters of Data and Technology Conference, HubSpot’s Scott Brinker discussed how developments in three areas are revolutionizing marketing technology, with those three areas being data, “composability,” and AI.

Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.

In this session, Marketing AI Institute explored how AI will impact marketing, the creative economy, and business decision making.

In this session, Disney Advertising discussed its clean room solution and how it is leading the way with its in-house, insights-focused offerings.

Your marketing analytic environment needs to integrate seamlessly with your marketing tech stack and help you solve business problems. Acxiom’s Dean Westervelt shared how brands harness data to increase marketing effectiveness and impact the bottom line.

Disney Parks’ Director of Customer Engagement Delivery and Analytics, Bridgette Rippel Vargas and Ericka Podesta McCoy, Chief Marketing Officer at Resonate, discussed how to leverage Al-powered data to facilitate more effective decision-making across the organization.

In this session, Winterberry Group shared insights on understanding the latest trends and dynamics shaping how companies are leveraging marketing analytics and the investments that will be required to effectively become an analytics-driven organization.

At an ANA event, Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.

Discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.

In this session, learn how to leverage AI and machine learning to harness the power of your first-party data.

Nat Geo Media shared how it is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.

Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.

Privacy regulations, the impending exit of third-party cookies, implementation of iOS tracking transparency, and soon the loss of IP addresses and other device-based identifiers have shaken the footing on which marketers and publishers have built their data strategies to segment, retarget, measure, and glean audience insights.

Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn described how the best global marketers prepare for the new data revolution and future-proof their customer relationships.

An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.

Twitter shared how it leverages data, trends, and information provided by its users to deliver high-performing campaigns.

Intel shared its approach to digital transformation, which has enabled it to improve the experiences it offers to both customers and sellers.

In this session, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.