Coverage of the ANA Masters of Data Conference

In this session, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.

In this session, hear how Ally has disrupted the financial services category forever by focusing on data and technology that serves its customers and makes the company a true financial ally.

Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.

Molson Coors delineated the five-step process it used to arrive at a unified performance marketing solution that helped it eliminate conflicting reporting.

HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.

Nielsen and Wharton Customer Analytics discussed some approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context, which makes useful analysis more difficult.

Andy Hasselwander, chief analytics officer for marketing data consultancy Marketbridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.

Speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.

Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.

In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.

Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. As the company prepares to roll out 30 new electric vehicles, Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future.

Many times, marketers focus on high level campaign metrics as a way of defining success. However, Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.

Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.

In this presentation, Marketing Evolution presents the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.

PRAM is a globally cohesive coalition of the leading advertising trade associations and companies designed to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.

Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.

A panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.

Jennifer Brink, senior director of media for Bloomin’ Brands, discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.

IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.

Mayur Gupta, the CMO of Gannett/USA Today Network, shares how to drive stronger results and impact by addressing the marketing needs to connect the dots, system thinking, and break down silos.