Coverage of the ANA Masters of Data Conference
The ANA Masters of Data Conference brings together senior marketing and data leaders focused on building the trusted data foundations required for responsible, measurable growth. As technology accelerates, the conference centers on how modern measurement, sound governance, and practical artificial intelligence (AI) strategies come together to drive clarity, accountability, and business impact.
This collection highlights key insights and learnings drawn from the conference over time, capturing how leading organizations are grounding innovation in trusted data, advancing AI readiness, and applying intelligence that works in the real world.
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Mastering Your Data and Technology: A Marketing Imperative
Event Recaps August 17, 2021Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.
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ROI to Sender with Advanced Addressable Direct Mail
Event Recaps August 17, 2021In this session we look at insights from a new report on the direct mail market from MAGNA Global, entitled ROI to Sender.
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Spending Smarter: Data Strategies to Drive Sustainable Growth
Event Recaps August 17, 2021Kimberly-Clark’s Zena Arnold shared best practices and key learnings for owning and maximizing first-party data so that the business can thrive in a complex digital world.
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Strategies That Reset the Data and Technology Stage for 2022
Event Recaps August 17, 2021Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this session, Resonate shares use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.
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The Martech Ecosystem: What You Need to Know Right Now
Event Recaps August 17, 2021The landscape of marketing technology solutions is vast and rapidly expanding. In fact, the martech ecosystem has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.
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