Blockchain

This session looked at the impact of blockchain on advertisers. Current case studies were shared as well as steps to prepare organizations for new markets and ways of doing business that could be unleashed if public blockchain technologies fulfill their early promise.

Learn why it's okay for marketers to get excited about blockchain, and how this technology can positively impact our industry over the next two years.

NYAIX discussed the advantages that advertisers can harness by using blockchain technology.

In this video, NYAIX discussed the advantages that advertisers can harness by using blockchain technology.

Dayna Moon, VP of client services and revenue for MetaX, explained how blockchain technology can help prevent digital advertising fraud.

MediaPost shares an interview with the director of product marketing at Adobe Analytics Cloud about the challenges of blockchain technology.

MediaPost shares the basics of blockchain every advertiser should know.

In this webinar, explore what Blockchains are and how they can impact the advertising industry.

According to a recent report, Blockchain technology may provide important features that could be leveraged for use in the creative economy.

Though experts agree blockchain's potential is enormous, many in marketing remain unclear about what it is and how they can use it. This presentation will change that.

In this video, IBM provided an introduction to the blockchain and potential applications for increasing transparency and attribution in the digital advertising ecosystem.

ANA’s Ask the Expert research service answers the question, “What are blockchains, and what do marketers need to know about them?”