Blockchain

How can brands use NFTs in their marketing strategies?

Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.

Major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?

Over the last several years, data privacy concerns have grown in both awareness and magnitude. Marketers and consumers alike have had to ask difficult questions and consider the implications of how data is shared, sold, and used across companies and platforms in a rapidly evolving digital ecosystem.

Reed Smith, Mondelez International, and Mattel explored what NFTs are, the use case for marketers, and the legal pitfalls associated with their usage.

The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters.

In this session, learn more about issues surrounding blockchain, cryptocurrency, and NFTs/tokens including key characteristics, types of marketplaces, legal landmines, and more.

In the conclusion of our two-part Marketing Futures Podcast with Joseph Jaffe, we discuss cryptocurrency, the new brand/customer relationship, and the role of diversity, equity, and inclusion in the future of marketing.

R3’s Greg Paull and Jason Velliquette reviewed best practices when working with non-fungible tokens (NFTs) as part of a larger content strategy and how the nature of these products is set to transform the relationship between brands and consumers.

2021 has already brought a whirlwind of changes to our (hopefully) soon-to-be post-pandemic world. This session led by ANA’s outside legal counsel, Reed Smith, covers five top industry issues and buzzwords.

In this webinar, get a broad overview of the NFT market and learn about some of the implications of how NFTs may impact the marketing and advertising industry.

In this webinar, speakers from Crowell & Moring LLP explored legal and regulatory considerations applicable to NFTs including those involving money transmission, securities, commodities, advertising and media, corporate, tax, consumer protection, intellectual property, and cybersecurity and privacy law.

IBM's Veena S. Pureswaran discussed how to modernize rules to create a scalable business environment, introduce interoperable standards to connect digital platforms and technologies, and support industry to modernize digital systems and processes.

Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.

How does blockchain affect marketing, and how can it help marketers?

The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.

IBM iX explained how it is using blockchain technology to increase the transparency of media supply chains.

In this guide, Wavemaker and GroupM provide an overview of blockchain and what it means for businesses.

Dustin Engel, general manager of corporate development at PMG, discussed how blockchain technology can help to maintain consumer privacy and support the future of a free, ad-supported internet.