Digital Transformation

Campbell Soup Co. discussed some aspects of its digital transformation.

NVIDIA has modernized its marketing organization with the power of data science, automation, and artificial intelligence.

Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.

Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.

Learn four ways big brands can embrace the startup mindset to become more agile in the age of digital disruption.

This report from the ANA and Forrester will help marketers plot a course to an omnichannel TV and video strategy, establish new processes, and upgrade their planning and buying skills.

Long-established brands and newer upstarts can easily find themselves on the wrong side of industry innovation. When disruption happens, how should a brand react to maintain its market share?

Account-based marketing has the ability to transform the way companies engage consumers, but the tactic requires a huge amount of data that many marketers struggle to wield. Technology partners are crucial to unlocking the potential of marketers' data and using it to optimize outreach for growth. Here's how HPE and Digitas used account-based marketing to engage key decision makers and fuel HPE's digital transformation.

Deloitte discussed how it leverages its digital strategy, branded social channels, and employees to effectively execute marketing campaigns.

#SocialSelling discussed the current market, and shared tips on how sales and marketing can adapt to digital transformation.

Genpact created the Lean Digital program to encourage conversation about a different approach to digital transformation.

ANA’s Ask the Expert research service answers the question, “How can I lead my company through a digital transformation?”

McKesson Corp. shared its digital transformation journey, including the tech acquisitions it prioritized and the processes and training it implemented.