Marketing 101

By now, almost every CMO should have a mandate to acquire more first party data (if not, please call me ASAP). The impending doom of a cookieless future, coupled with iOS changes already in effect, and endless changes to privacy regulations, have marketers scurrying to solve how their brands will reach consumers effectively and in a personalized and relevant way.

Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.

Dentsu shares data breaking down consumers’ preferences for in-store versus online shopping, offering additional granularity as to product categories and different consumer age groups.

The agency Knotch and payment-processing platform Square share a content marketing maturity model from Gartner.

KitchenAid broke down the different tiers of influencers, from nano-influencers to celebrities, and identified the role that each can play in a marketing strategy.

Insider Intelligence provides data indicating the strong preference that generation Z has for social media, the amount of time they spend with it, and the specific platforms they use most.

Media production company TPC maps out the states that offer incentives for conducting commercial production in their jurisdiction and the percentages of qualified production spending that organizations can expect to receive back.

Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.

How do you currently measure the health of your relationship with your in-house creative teams? As with any good working partnership, it’s important to set expectations and monitor progress and achievements.

In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub.

The ANA Advertising Financial Management Conference is an event that brings together marketing and procurement professionals to discuss the latest trends and challenges facing the industry. The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Katherine Freeley, global head media and digital, procurement at Novartis.

Most in-house agencies are built with a mix of staff employees, contractors, and freelancers which allows flexibility to scale and address burst capacity needs, seemingly, a sound business and operational approach.

Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.

The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.

Global, omnichannel campaigns can be deployed quickly and seamlessly, but there is one aspect of launching and maintaining global campaigns that has become a roadblock to rapid execution: managing the complex rights associated with each creative asset.

For this interactive session, senior staff from ANA’s Center for Ethical Marketing will provide recent cases of potentially unethical marketing practices. They will be joined by leading experts from the ANA’s Ethics Review Committee – Jordan Abbott/Acxiom (Chair) and Will Clayton/Wiland. Each will weigh-in and provide their insight on lessons learned from 2022; what ethical marketing trends to watch out for in 2023; and how to avoid ethical pitfalls in marketing.

In a world that is often youth-obsessed, and chasing younger generations’ attention spans and interests, older people are overlooked. Even worse, they are cast off as unimportant. And yet, 35 percent of the U.S. population is 50 or older, according AARP, illustrating that much of the population is being left out of crucial moments in media, advertising, and product development.

Legacy media businesses have been under increasing pressure since the advent of the modern internet in the 1990s. Once secure with healthy margins on their advertising inventory, media companies have since been forced to adapt to an audience that has fractured across a proliferation of channels and advertisers that are no longer content to spend money without some form of guaranteed return on investment.

Insider Intelligence shares the results of a survey ranking generation Z’s 20 favorite brands.

Insider Intelligence shares survey data detailing the personal concerns that weigh heaviest on the minds of generation Z.