FUNdamentals of Ethical Marketing: Ethical Dilemmas – What Would You Do?

For this interactive session, senior staff from ANA’s Center for Ethical Marketing will provide recent cases of potentially unethical marketing practices. Learn what the Federal Trade Commission is focused on and the latest issues in the news. ANA’s Ethics Review Committee members – Jordan Abbott/Acxiom (Chair) and Will Clayton/Wiland will provide their insight and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.

Case Topics Included:

• Artificial Intelligence & Ethical Considerations
• Unauthorized Sharing of Protected Health Information
• Greenwashing Claims (Environmental and Sustainability)
• Deceptive Marketing Practices (Dark Patterns, Made in America Claims & More!)

Tools and Tactics Covered:

• Privacy Policies
• Honoring Marketing Preferences & Data Hygiene Tools (DMAchoice)
• Data Minimization, Relevancy & Security