Coverage of the ANA AI and Technology for Marketers Conference

In this video, Kyndryl's director of content shared a proven framework for successfully integrating generative AI into marketing organizations while maintaining a human-centric approach that increases adoption, enhances creativity, and maintains governance for sustainable innovation.

Kyndryl's director of content shared a proven framework for successfully integrating generative AI into marketing organizations while maintaining a human-centric approach that increases adoption, enhances creativity, and maintains governance for sustainable innovation.

In this video, Mattel and Tenovos shared how they collaborated to transform Mattel’s content management system by embracing composable frameworks and AI-powered tools.

Mattel and Tenovos shared how they collaborated to transform Mattel’s content management system by embracing composable frameworks and AI-powered tools.

Robin Riddle discussed how to create an effective and sophisticated content strategy to provide information to the right audience at the right time. Further, Riddle discussed how a hybrid human/AI solution can provide a scalable, effective answer to content challenges.

In this session, Shelly Palmer, CEO of The Palmer Group, unveiled how AI is making marketing more “human” and deepening customer relationships.

Agencies and brands need respectful ways to personalize consumer interactions. In this video, learn how AI twins enable deeper research than synthetic data, traditional surveys, panels, or focus groups ever could.

Agencies and brands need respectful ways to personalize consumer interactions. Learn how AI twins enable deeper research than synthetic data, traditional surveys, panels, or focus groups ever could.

In this video from the 2025 ANA AI and Technology for Marketers Conference, Giovanni Capriglione, Texas State Representative at the Texas House of Representatives and Chris Duffey, head of generative AI at Adobe, sat down for a regulatory panel on AI.

During the 2025 ANA AI and Technology for Marketers Conference, Giovanni Capriglione, Texas State Representative at the Texas House of Representatives and Chris Duffey, head of generative AI at Adobe, sat down for a regulatory panel on AI.

During a session at the ANA’s 2025 AI and Technology for Marketers Conference, Martin Kihn of Salesforce identified seven significant ways in which AI is already changing work.

In this video from the ANA’s 2025 AI and Technology for Marketers Conference, Martin Kihn of Salesforce identified seven significant ways in which AI is already changing work.

Meta's Veronica Parker-Hahn explored the emerging technologies moving society toward a mixed-reality future. From the promise of Orion glasses to multimodal AI experiences, these advancements are poised to revolutionize how we collectively interact with each other and the world around us.

In this video, Meta's Veronica Parker-Hahn explored the emerging technologies moving society toward a mixed-reality future. From the promise of Orion glasses to multimodal AI experiences, these advancements are poised to revolutionize how we collectively interact with each other and the world around us.

In this session, Kantar unpacked the latest research proving that real people — whether celebrities, creators, or everyday consumers — are still the driving force behind advertising effectiveness and impact, and the role AI should play in scaling that impact.

In this session, Kantar unpacked the latest research proving that real people — whether celebrities, creators, or everyday consumers — are still the driving force behind advertising effectiveness and impact, and the role AI should play in scaling that impact.

A panel of experts discussed inclusivity as it relates to AI, including key leadership shifts marketers and brands must make so that innovation aligns with inclusive values and the ways in which AI can help solve problems beyond just process inefficiencies.

In this video, a panel of experts discussed inclusivity as it relates to AI, including key leadership shifts marketers and brands must make so that innovation aligns with inclusive values and the ways in which AI can help solve problems beyond just process inefficiencies.

Rishad Tobaccowala provided a perspective on how best to thrive in the upcoming AI age sharing perspectives on how this is different from the shifts that have come before and how best marketers can thrive and work with their external partners to drive growth and succeed in their transformation.

In this video, Rishad Tobaccowala provided a perspective on how best to thrive in the upcoming AI age sharing perspectives on how this is different from the shifts that have come before and how best marketers can thrive and work with their external partners to drive growth and succeed in their transformation.