Sports Marketing

One of the most important parts of culture across the world is sports, whether it is professional, amateur, or online. Many brands take advantage of this part of society and continue to focus their campaigns and media strategies around sporting events and athletes.

The NHL sheds light on its ongoing efforts to advance multiculturalism and social impact in hockey.

As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.

The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.

The advent of live sports on streaming services is creating a new opportunity for advertisers that sits at the intersection of sports' passionate (and large) audience and the personalization capabilities of connected TV.

In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.

Brand advertisers are scrambling to partner with the expanding number of women's sports leagues, including the WNBA, the Professional Women's Hockey League, and the National Women's Soccer League. The field presents growing opportunities for marketers, what with women's elite sports expected to generate more than $1 billion in revenue for the first time in 2024, a 300 percent spike from 2021.

In an increasingly crowded sponsorship field, Clear sought to differentiate itself and bring something innovative to King Pro League (KPL), China's No. 1 mobile e-sports competition.

TVS Motor Company transformed its audience and brand awareness through a collaboration with the video game Asphalt Airborne 8, bringing real-world racing to a virtual domain.

Speakers from Google and ComScore discussed a cross-platform reach and incrementality story through the lens of sports fans. They discussed the streaming landscape as a vital growing platform bringing to life the incremental audiences that advertisers can capture with YouTube.