ASK Answers
-
AI and Generative AI in Marketing
ASK Answers May 1, 2026How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
view -
Internal Communications
ASK Answers April 30, 2026Internal communications is emerging as a strategic growth lever as organizations prioritize clarity, purpose, and trust. Research from Gallagher and ANA case studies shows how human-centric, segmented communications reduce overload, strengthen culture, and improve employee engagement.
view -
Marketing to Moms
ASK Answers April 30, 2026Despite controlling most household purchasing decisions, moms still feel misrepresented in advertising. Research from SeeHer, BabyCenter, and ANA case studies shows brands that prioritize realism, emotional support, and cultural insight may earn trust, engagement, and sales.
view -
CPG Trends and Best Practices
ASK Answers April 27, 2026What are CPG marketers facing in the coming year? What are some examples of successful CPG marketing campaigns?
view -
How Are Marketers Handling Principal Media Buying?
ASK Answers April 23, 2026Principal media buying is expanding rapidly, but weak governance and AI‑driven automation risks are eroding trust. This article outlines why transparency, shared visibility, and formal governance are now mission‑critical for marketers navigating principal media at scale.
view -
What Are Trends and Best Practices in Email Marketing?
ASK Answers April 16, 2026Email remains a powerful growth channel when personalization, relevance, and timing align. This piece explores how AI, loyalty data, and ethical practices help marketers create email experiences that feel personal and drive results.
view -
Marketing Measurement
ASK Answers April 9, 2026What are current trends and best practices in the measurement field?
view -
Brand Authority in the Age of AI
ASK Answers April 2, 2026How can a brand stand out as a trusted entity in the world of AI and AI search?
view -
-
Agency Compensation Methods and Models
ASK Answers March 26, 2026What are some considerations for choosing an agency compensation model?
view -
Salary Benchmarks and Hiring Trends
ASK Answers March 26, 2026What are current marketing salary benchmarks and hiring trends?
view -
Automatic Renewal Laws: Best Practices
ASK Answers March 19, 2026How can I ensure I am compliant with automatic renewal laws in handling subscriptions?
view -
Event and Experiential Marketing
ASK Answers March 19, 2026What are current trends and best practices for event and experiential marketing?
view -
Sports Marketing: Beyond Sponsorships
ASK Answers February 26, 2026What does the sports marketing landscape look like, and who is excelling at it?
view -
Crisis Communications
ASK Answers February 19, 2026How can my brand successfully navigate through a PR crisis?
view -
Brand Trust
ASK Answers February 12, 2026What is brand trust, and how do marketers successfully build it?
view -
Marketing to African Americans
ASK Answers February 12, 2026How can my brand connect with African American audiences?
view -
Martech: Trends, Best Practices, and Examples
ASK Answers February 6, 2026How are marketers currently approaching marketing technology?
view -
Brand Architecture
ASK Answers January 29, 2026What models can marketers consider when building a brand architecture?
view -
Marketing Procurement
ASK Answers January 29, 2026What are some approaches brands are using to manage procurement?
view