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Going Dark: The Consequences of Pausing Ad Spend
ASK Answers April 3, 2025What happens if I pause or stop my ad spending due to extraordinary times?
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Personalization Strategies
ASK Answers April 1, 2025How are marketers optimizing their personalization strategies, and how do consumers feel about them?
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Psychological Marketing: The Power of Persuasion
ASK Answers March 26, 2025How do marketers tap into psychology to persuade consumers to buy or act?
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Direct Mail Marketing
ASK Answers March 25, 2025What are some trends and best practices for direct mail marketing?
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Webinars as a Marketing Tool
ASK Answers March 25, 2025ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"
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Creative Automation
ASK Answers March 20, 2025How can my brand optimize the creative process using automation?
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Marketing Planning Amid Uncertainty
ASK Answers March 18, 2025How can marketers plan for uncertainty?
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E-Commerce: Trends, Best Practices, and Examples
ASK Answers March 14, 2025How can I optimize my e-commerce marketing strategy?
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Challenger Brands
ASK Answers March 13, 2025How do challenger brands succeed in becoming competitive leaders?
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Marketing to Veterans
ASK Answers March 7, 2025How can my brand effectively market to the veteran community?
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TV Ad Production Basics
ASK Answers March 6, 2025How does my brand manage a television/video production shoot?
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Marketing with Celebrity Spokespeople
ASK Answers March 5, 2025How can my brand effectively use a celebrity spokesperson?
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Marketing Mix Modeling (MMM)
ASK Answers February 25, 2025What are best practices for marketing mix modeling?
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How to Manage Distinct Brand Assets
ASK Answers February 21, 2025How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?
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How to Write Better Job Descriptions
ASK Answers February 20, 2025ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”
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The Value of Long-Term Marketing
ASK Answers February 13, 2025How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?
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Brand Partnerships and Co-Branding 101
ASK Answers February 6, 2025ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
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Performance Marketing
ASK Answers January 29, 2025ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"
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