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Inflation and the Advertising Industry
ASK Answers August 3, 2022
How is inflation affecting the ad industry and media spend?
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How to Improve Lead Scoring
ASK Answers August 3, 2022
How can I improve my lead scoring process to identify the strongest leads?
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Marketing to Generation X
ASK Answers July 27, 2022
Who is generation X, and how can my brand authentically connect with them?
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How to Build an In-House Agency
ASK Answers July 19, 2022
How can my brand bring media or creative in-house?
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Marketing to Gen Z
ASK Answers July 19, 2022
Who is gen Z? How are brands marketing to this generation?
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Omnichannel Marketing
ASK Answers July 12, 2022
How can my brand take advantage of an omnichannel marketing approach?
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Personalization Strategies
ASK Answers July 12, 2022
How are marketers optimizing their personalization strategies, and how do consumers feel about them?
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Marketing Planning Amid Uncertainty
ASK Answers June 28, 2022
How can marketers plan for uncertainty?
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The Brands Marketing Mental Health
ASK Answers June 23, 2022
How can my brand support consumers’ mental health and wellness?
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Mental Health and the Marketing Industry
ASK Answers June 15, 2022
How can marketers cope with burnout and stress?
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Scents Make Sense: Using Smell in Marketing and Retail
ASK Answers May 13, 2022
How can I best communicate scent in my marketing?
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Product Marketing 101
ASK Answers April 25, 2022
What is product marketing, and how can a brand do it well?
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Product Placement
ASK Answers April 12, 2022
ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"
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Marketing in the Metaverse
ASK Answers April 5, 2022
ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"
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The Modern Marketing Capabilities Your Brand Needs
ASK Answers March 29, 2022
ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"
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Email List Hygiene
ASK Answers March 24, 2022
ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"
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Brand Partnerships and Co-Branding 101
ASK Answers March 17, 2022
ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
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Direct Mail, Print, and Supply Chain Issues
ASK Answers March 10, 2022
ANA’s Ask the Expert research service answers the question, “How have direct mail and print been affected by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"
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Diversity in Marketing Research and Consumer Insights
ASK Answers February 9, 2022
ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
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Agency Compensation Methods: An ANA Guidebook
ASK Answers January 21, 2022
In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
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