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Agency Compensation Methods & Models
ASK Answers October 18, 2023
What are some considerations for choosing an agency compensation model?
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Marketing Procurement Trends and Best Practices
ASK Answers October 12, 2023
What are some approaches brands are using to manage procurement?
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Instagram as a Marketing Tool
ASK Answers October 5, 2023
ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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Podcasts as a Marketing Tool
ASK Answers October 4, 2023
How can I leverage the popularity of podcasts for my brand?
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B2B Data & Analytics
ASK Answers September 20, 2023
How are B2B marketers leveraging data and analytics in their marketing efforts?
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B2B Brand Purpose
ASK Answers September 19, 2023
How can B2B brands leverage brand purpose?
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Marketing to Baby Boomers and Older Adults
ASK Answers September 12, 2023
How can my brand connect with baby boomers?
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B2B and MarTech
ASK Answers August 30, 2023
How are marketing technology (martech) solutions handled in B2B organizations?
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B2B Digital Transformation
ASK Answers August 29, 2023
How are B2B brands achieving digital transformation?
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Nostalgia Marketing
ASK Answers August 22, 2023
How can a brand use the power of nostalgia to connect with consumers?
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Leveraging Zero-Party Data
ASK Answers August 16, 2023
How does zero-party data help marketers connect with consumers?
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Out-of-Home (OOH) Marketing
ASK Answers August 2, 2023
What are best practices and trends in Out-of-Home marketing?
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DEI in Creative
ASK Answers July 26, 2023
How can I ensure my creative output is using inclusive language and visuals?
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Creative Automation
ASK Answers July 19, 2023
How can my brand optimize the creative process using automation?
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Pricing Strategies
ASK Answers July 18, 2023
How can pricing strategies give my brand a competitive advantage in the market?
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How to Create Effective Brand Positioning Statements
ASK Answers July 11, 2023
Discover the art of crafting brand positioning statements that resonate with your target audience. Learn from industry experts and boost your brand's identity.
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Brand Storytelling
ASK Answers June 22, 2023
How can my brand utilize storytelling techniques to connect with consumer audiences?
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DEI in Marketing
ASK Answers June 1, 2023
ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"
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DEI Internally
ASK Answers June 1, 2023
ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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Marketing and Gaming
ASK Answers May 17, 2023
How can marketers spread awareness of their brands through gaming?
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