ASK Answers

How the Pandemic Has Changed Consumers, And What to Expect in 2021
ASK Answers January 6, 2021
ANA’s Ask the Expert research service answers the question, “How has the pandemic changed consumers? What can be expected in 2021?"
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Contests, Giveaways, and Sweepstakes
ASK Answers December 2, 2020
What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?
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Agency Search and Selection
ASK Answers November 5, 2020
ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”
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How to Write Better Job Descriptions
ASK Answers October 21, 2020
ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”
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How to Manage Distinct Brand Assets
ASK Answers October 14, 2020
How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?
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How to Use Blockchain Technology
ASK Answers October 7, 2020
How does blockchain affect marketing, and how can it help marketers?
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2020 Holiday Marketing Trends & Best Practices
ASK Answers September 24, 2020
How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?
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Humor in Advertising
ASK Answers September 3, 2020
Is it appropriate to use humor in ads during a crisis? How do consumers respond?
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MarTech Stacks
ASK Answers August 20, 2020
What are considerations for building a tech stack?
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Production Best Practices During COVID-19
ASK Answers July 15, 2020
How has production been affected by COVID-19? How can companies adapt?
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Back-to-School Marketing
ASK Answers July 7, 2020
How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?
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Agency Rosters: How Are They Changing?
ASK Answers July 1, 2020
ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”
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Media Agency Search
ASK Answers June 17, 2020
ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”
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E-Commerce Organization
ASK Answers June 11, 2020
E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.
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The Marketer’s Resource Guide to Coronavirus Response
ASK Answers April 13, 2020
As the COVID-19 crisis continues to affect all aspects of business and day-to-day life, how do marketers communicate with their customers? Learn what brands are doing – quickly – to adapt their advertising and processes.
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Employee Brand Advocacy on Social Media
ASK Answers February 20, 2019
ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”
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Business-to-Business Email Marketing
ASK Answers January 23, 2019
ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”
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