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Product Placement
ASK Answers April 12, 2022
ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"
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Marketing in the Metaverse
ASK Answers April 5, 2022
ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"
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The Modern Marketing Capabilities Your Brand Needs
ASK Answers March 29, 2022
ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"
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Email List Hygiene
ASK Answers March 24, 2022
ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"
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Brand Partnerships and Co-Branding 101
ASK Answers March 17, 2022
ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
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Direct Mail, Print, and Supply Chain Issues
ASK Answers March 10, 2022
ANA’s Ask the Expert research service answers the question, “How have direct mail and print been affected by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"
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Diversity in Marketing Research and Consumer Insights
ASK Answers February 9, 2022
ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
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Agency Compensation Methods: An ANA Guidebook
ASK Answers January 21, 2022
In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
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Sonic Branding: Using Audio as a Marketing Tool
ASK Answers December 2, 2021
ANA’s Ask the Expert research service answers the question, “How can I use radio and other audio media channels to reach consumers?"
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ANA Ask the Expert: The Creative Feedback Playbook
ASK Answers November 1, 2021
This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
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Design Thinking in Marketing
ASK Answers October 12, 2021
How can I apply design thinking principles to my marketing efforts?
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The Value of Long-Term Marketing
ASK Answers October 6, 2021
How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?
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Marketing to the Post-COVID Consumer
ASK Answers September 30, 2021
What does the post-COVID consumer look like, and how can marketers best connect with them?
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The Benefits of Performance Marketing
ASK Answers August 10, 2021
ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"
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Webinars as a Marketing Tool
ASK Answers July 28, 2021
ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"
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Creative Feedback Checklist for Marketers
ASK Answers June 23, 2021
This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.
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How to Optimize Global Production Shoots and Local Markets
ASK Answers February 10, 2021
ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"
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Contests, Giveaways, and Sweepstakes
ASK Answers December 2, 2020
What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?
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Agency Search and Selection
ASK Answers November 5, 2020
ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”
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How to Write Better Job Descriptions
ASK Answers October 21, 2020
ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”
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