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Marketing with Celebrity Spokespeople
ASK Answers March 21, 2023How can my brand effectively use a celebrity spokesperson?
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CMO Trends and Best Practices
ASK Answers March 14, 2023What are CMOs current concerns, and how are they overseeing marketing at their companies?
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Marketing to Moms
ASK Answers March 14, 2023How can my brand effectively connect with mothers?
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Influencer Marketing Now and Beyond
ASK Answers March 7, 2023What is the state of influencer marketing, and how can I best leverage influencers?
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Marketing to Women
ASK Answers March 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"
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Marketing Mix Modeling (MMM)
ASK Answers March 1, 2023What are best practices for marketing mix modeling?
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Artificial Intelligence (AI)
ASK Answers February 22, 2023How are brands using AI in their marketing efforts?
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Salary Benchmarks & Hiring Trends
ASK Answers February 22, 2023What are current marketing salary benchmarks and hiring trends?
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Strategizing and Activating on Social Justice
ASK Answers February 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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Sponsorship Marketing
ASK Answers February 2, 2023What are some trends and best practices for sponsorships?
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More Human than Human: Brand Characters and Mascots
ASK Answers February 1, 2023How effective are brand characters and mascots in ads?
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Programmatic Trends and Best Practices
ASK Answers January 25, 2023What are some trends and best practices in programmatic media buying?
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers January 24, 2023How are brands depicting and including individuals with disabilities in their communications?
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Going Dark: The Consequences of Pausing Ad Spend
ASK Answers January 18, 2023What happens if I pause or stop my ad spending due to extraordinary times?
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Direct Mail Marketing
ASK Answers January 11, 2023What are some trends and best practices for direct mail marketing?
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Email Marketing
ASK Answers January 11, 2023What are trends and best practices in email marketing?
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Consumer Trends and Predictions for 2023
ASK Answers January 4, 2023What are some trends and predictions being made for consumers in the coming year?
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Marketing Trends and Predictions for 2023
ASK Answers January 4, 2023What are some trends and predictions for the marketing industry in the coming year?
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Marketing Organization: Teams and Structures
ASK Answers December 21, 2022How are modern marketing teams structured?
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