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Brand Purpose
ASK Answers April 20, 2023How can my brand embrace purpose as a means of connecting with consumers, looking beyond profit?
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Strategizing and Activating on Social Justice
ASK Answers February 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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Can't Find What You're Looking For? Try the ASK Research Service.
ASK Answers December 6, 2022ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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NFTs and Marketing
ASK Answers December 6, 2022How can brands use NFTs in their marketing strategies?
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B2B Content Marketing
ASK Answers November 8, 2022What are best practices for B2B marketers getting into content marketing?
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Holiday and Seasonal Shopping
ASK Answers October 19, 2022What are some effective ways to connect with consumers during the holiday season?
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B2B Customer Experience
ASK Answers September 21, 2022How can I create an effective B2B customer experience?
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Demand Generation
ASK Answers September 13, 2022How can I create a strong demand generation program?
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How to Improve Lead Scoring
ASK Answers August 3, 2022How can I improve my lead scoring process to identify the strongest leads?
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Mental Health and the Marketing Industry
ASK Answers June 15, 2022How can marketers cope with burnout and stress?
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Product Marketing 101
ASK Answers April 25, 2022What is product marketing, and how can a brand do it well?
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Diversity in Marketing Research and Consumer Insights
ASK Answers February 9, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
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Agency Compensation Methods: An ANA Guidebook
ASK Answers January 21, 2022In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
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The Creative Feedback Playbook
ASK Answers November 1, 2021This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
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Design Thinking in Marketing
ASK Answers October 12, 2021How can I apply design thinking principles to my marketing efforts?
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Creative Feedback Checklist for Marketers
ASK Answers June 23, 2021This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.
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How to Optimize Global Production Shoots and Local Markets
ASK Answers February 10, 2021ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"
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