ASK Answers

E-commerce: Trends, Best Practices, and Examples
ASK Answers January 11, 2022
How can I optimize my e-commerce marketing strategy?
view
Sonic Branding: Using Audio as a Marketing Tool
ASK Answers December 2, 2021
ANA’s Ask the Expert research service answers the question, “How can I use radio and other audio media channels to reach consumers?"
view
Instagram as a Marketing Tool
ASK Answers November 17, 2021
ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
view
ANA Ask the Expert: The Creative Feedback Playbook
ASK Answers November 1, 2021
This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
view
Design Thinking in Marketing
ASK Answers October 12, 2021
How can I apply design thinking principles to my marketing efforts?
view
The Value of Long-Term Marketing
ASK Answers October 6, 2021
How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?
view
Marketing to the Post-COVID Consumer
ASK Answers September 30, 2021
What does the post-COVID consumer look like, and how can marketers best connect with them?
view
Analytics and Insights Teams: Structures and Roles
ASK Answers September 8, 2021
How can I structure my organization to effectively leverage my analytics team?
view
Corporate Communications Teams: Structures and Functions
ASK Answers August 18, 2021
ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.
view
The Benefits of Performance Marketing
ASK Answers August 10, 2021
ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"
view
Webinars as a Marketing Tool
ASK Answers July 28, 2021
ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"
view
Privacy, Data, and Consent: Consumer Attitudes
ASK Answers July 14, 2021
ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"
view
The Subscription Economy in 2021
ASK Answers June 29, 2021
ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"
view
Creative Feedback Checklist for Marketers
ASK Answers June 23, 2021
This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.
view
How to Write Successful Creative Briefs
ASK Answers June 1, 2021
What makes for a great creative brief, and how do I write one?
view
Podcasts as a Marketing Tool
ASK Answers March 30, 2021
How can I leverage the popularity of podcasts for my brand?
view
Trends in Flexible Work Schedules and Work from Home
ASK Answers March 11, 2021
In the wake of the pandemic, what does the future hold for flexible work schedules?
view
How Consumers Feel About Face Masks in Advertising
ASK Answers March 10, 2021
A year into the pandemic, how have marketers handled the issue of using face masks in ads, and how do consumers feel about them?
view
iOS 14: Breaking Down Apple’s New Privacy Policies
ASK Answers February 17, 2021
ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"
view
How to Optimize Global Production Shoots and Local Markets
ASK Answers February 10, 2021
ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"
view