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Supplier Diversity
ASK Answers May 2, 2023
How are brands ensuring diversity among their suppliers and partners?
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Retail Media Networks 101
ASK Answers April 26, 2023
What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?
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Brand Purpose
ASK Answers April 20, 2023
How can my brand embrace purpose as a means of connecting with consumers, looking beyond profit?
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Converged TV: Linear, CTV, OTT, Digital Video, and More
ASK Answers April 12, 2023
How can marketers plan a converged TV strategy?
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Crisis Communications
ASK Answers April 4, 2023
How can my brand successfully navigate through a PR crisis?
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CMO Trends and Best Practices
ASK Answers March 14, 2023
What are CMOs current concerns, and how are they overseeing marketing at their companies?
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Marketing Mix Modeling (MMM)
ASK Answers March 1, 2023
What are best practices for marketing mix modeling?
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QR Codes
ASK Answers March 1, 2023
How can my brand start using QR codes in our marketing?
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Strategizing and Activating on Social Justice
ASK Answers February 7, 2023
ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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Sponsorship Marketing
ASK Answers February 2, 2023
What are some trends and best practices for sponsorships?
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Going Dark: The Consequences of Pausing Ad Spend
ASK Answers January 18, 2023
What happens if I pause or stop my ad spending due to extraordinary times?
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Can't Find What You're Looking For? Try the ASK Research Service.
ASK Answers December 6, 2022
ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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NFTs & Marketing
ASK Answers December 6, 2022
How can brands use NFTs in their marketing strategies?
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B2B Content Marketing
ASK Answers November 8, 2022
What are best practices for B2B marketers getting into content marketing?
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Measuring Brand Health
ASK Answers November 2, 2022
How can I track the health of my brand?
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Holiday and Seasonal Shopping
ASK Answers October 19, 2022
What are some effective ways to connect with consumers during the holiday season?
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Agency Feedback and Performance Evaluation
ASK Answers October 12, 2022
How can I give my agency effective, actionable feedback?
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B2B Customer Experience
ASK Answers September 21, 2022
How can I create an effective B2B customer experience?
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Challenger Brands
ASK Answers September 20, 2022
How do challenger brands succeed in becoming competitive leaders?
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Demand Generation
ASK Answers September 13, 2022
How can I create a strong demand generation program?
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