g ASK Answers | Marketing Knowledge Center | ANA

ASK Answers

  • Agency Compensation Methods: An ANA Guidebook

    ASK Answers   January 21, 2022  

    In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.

    view
  • ANA Ask the Expert: The Creative Feedback Playbook

    ASK Answers   November 1, 2021  

    This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

    view
  • Design Thinking in Marketing

    ASK Answers   October 12, 2021  

    How can I apply design thinking principles to my marketing efforts?

    view
  • The Value of Long-Term Marketing

    ASK Answers   October 6, 2021  

    How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?

    view
  • Marketing to the Post-COVID Consumer

    ASK Answers   September 30, 2021  

    What does the post-COVID consumer look like, and how can marketers best connect with them?

    view
  • The Benefits of Performance Marketing

    ASK Answers   August 10, 2021  

    ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"

    view
  • Webinars as a Marketing Tool

    ASK Answers   July 28, 2021  

    ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"

    view
  • Creative Feedback Checklist for Marketers

    ASK Answers   June 23, 2021  

    This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.

    view
  • How to Optimize Global Production Shoots and Local Markets

    ASK Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

    view
  • Contests, Giveaways, and Sweepstakes

    ASK Answers   December 2, 2020  

    What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

    view
  • Agency Search and Selection

    ASK Answers   November 5, 2020  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

    view
  • How to Write Better Job Descriptions

    ASK Answers   October 21, 2020  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

    view
  • Back-to-School Marketing

    ASK Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

    view
  • Media Agency Search

    ASK Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

    view
  • E-Commerce Organization

    ASK Answers   June 11, 2020  

    E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

    view
  • Employee Brand Advocacy on Social Media

    ASK Answers   February 20, 2019  

    ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”

    view

First  << 2345678