ASK Answers
-
Direct Mail, Print, and Supply Chain Issues
ASK Answers March 10, 2022ANA’s Ask the Expert research service answers the question, “How have direct mail and print been affected by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"
view -
Diversity in Marketing Research and Consumer Insights
ASK Answers February 9, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
view -
Agency Compensation Methods: An ANA Guidebook
ASK Answers January 21, 2022In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
view -
ANA Ask the Expert: The Creative Feedback Playbook
ASK Answers November 1, 2021This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
view -
Design Thinking in Marketing
ASK Answers October 12, 2021How can I apply design thinking principles to my marketing efforts?
view -
The Value of Long-Term Marketing
ASK Answers October 6, 2021How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?
view -
The Benefits of Performance Marketing
ASK Answers August 10, 2021ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"
view -
Webinars as a Marketing Tool
ASK Answers July 28, 2021ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"
view -
Creative Feedback Checklist for Marketers
ASK Answers June 23, 2021This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.
view -
How to Optimize Global Production Shoots and Local Markets
ASK Answers February 10, 2021ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"
view -
Contests, Giveaways, and Sweepstakes
ASK Answers December 2, 2020What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?
view -
Agency Search and Selection
ASK Answers November 5, 2020ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”
view -
How to Write Better Job Descriptions
ASK Answers October 21, 2020ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”
view -
Back-to-School Marketing
ASK Answers July 7, 2020How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?
view -
Media Agency Search
ASK Answers June 17, 2020ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”
view -
E-Commerce Organization
ASK Answers June 11, 2020E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.
view -
Employee Brand Advocacy on Social Media
ASK Answers February 20, 2019ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”
view