g ASK Answers | Marketing Knowledge Center | ANA
Log in Search

ASK Answers

  • Humor in Advertising

     ASK Answers   September 3, 2020  

    Is it appropriate to use humor in ads during a crisis? How do consumers respond?

    view

  • Back-to-School Marketing

     ASK Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

    view

  • Agency Rosters: How Are They Changing?

     ASK Answers   July 1, 2020  

    ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

    view

  • Media Agency Search

     ASK Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

    view

  • E-Commerce Organization

     ASK Answers   June 11, 2020  

    E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

    view

  • Employee Brand Advocacy on Social Media

     ASK Answers   February 20, 2019  

    ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”

    view

First  << 2345678