Case Studies
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Turning Super Bowl Parties into Brand Growth Opportunities
REGGIE Awards May 19, 2025Snickers leveraged its NFL partnership to address household penetration declines by positioning the candy bar as an essential part of Super Bowl celebrations.
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Promoting Healthy Habits with a Rewards Program
REGGIE Awards May 16, 2025AARP adopted the tactics of points-based loyalty programs to encourage wellness among older adults.
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This Bank Promoted Financial Literacy Among Young Hispanics
REGGIE Awards May 16, 2025Ally Financial undertook a campaign that promoted saving as a practice that would allow young Hispanics to give back to their elders.
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This Food Truck Turns French Fry Oil into Renewable Diesel
REGGIE Awards May 16, 2025Using an innovative food truck that visited sporting venues, fuel producer 76 promoted its new sustainable diesel by demonstrating how it was made from used cooking oil.
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Airheads Creates an Underwater Vending Machine
REGGIE Awards May 15, 2025The stunt encouraged lapsed adult candy consumers to once again indulge in Airheads taffy during summers at the pool, where many of them first encountered the treat.
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Coke Brings Roller Skating to Lollapalooza
REGGIE Awards May 15, 2025To engage gen Z consumers at Lollapalooza, Coca-Cola created “Coke Studio Roller Ring” — a high-energy, nostalgia-infused activation that celebrated music and movement while bringing the Coca-Cola experience to life in an unforgettable way.
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This Mexican Beer Brand Married Art and AI to Celebrate Día de Los Muertos
REGGIE Awards May 15, 2025For Día de los Muertos 2024, Mexican beer brand Victoria honored legendary Mexican artist José Guadalupe Posada by reviving his iconic calavera artwork using AI. In collaboration with The Posada Art Foundation, a custom AI-engine created the first new designs in over a century, featured on limited-edition packaging and POS, blending tradition with innovation.
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How John Elway Raised Awareness for a Non-Surgical Treatment
REGGIE Awards May 14, 2025Endo, Inc. partnered with NFL legend John Elway to raise awareness for Dupuytren's contracture (DC) and XIAFLEX, the only FDA-approved non-surgical treatment for the condition.
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How TikTok Creators Brought a Horror Film to Life
REGGIE Awards May 14, 2025Paramount Pictures partnered with top TikTok creators to promote the film A Quiet Place: Day One through an innovative, immersive campaign that placed influencers directly in the film's apocalyptic world. The campaign featured interconnected survival stories from diverse creators that culminated in a cinematic digital short, blending Hollywood storytelling with TikTok-native content.
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Turning Social Media from Problem to Solution for Wildlife Safety
REGGIE Awards May 14, 2025The Jackson Hole Travel & Tourism Board created "Selfie Control," an innovative Instagram filter that uses real-time spatial recognition to help tourists maintain safe distances from wildlife while taking photos.
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How eos Rekindled Gen Z's Love Affair with Lip Balm
REGGIE Awards May 13, 2025eos Products reclaimed its position as gen Z's favorite lip balm brand through a nostalgia-driven campaign that reunited real couples for a "Second First Kiss."
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Reversing Milk's Decline Through Authentic Connection
REGGIE Awards May 13, 2025The California Milk Processor Board's "Real Is Back" campaign successfully reversed a decade-long decline in milk consumption by tapping into consumers' desire for authentic connections.
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This Shoe Company Partnered with a Movie Star on a Comeback
REGGIE Awards May 13, 2025Brooks Running partnered with actor Jeremy Renner on his recovery from a near-fatal accident as he re-learned how to run.
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A Wall of Thanks To Showcase the Life-Changing Impact of Quality Healthcare
REGGIE Awards May 12, 2025Piedmont Healthcare launched a powerful "Wall of Thanks" campaign to enhance quality perception and establish leadership in clinical excellence.
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Humor Made This Campaign a Standout in the Financial Services Industry
REGGIE Awards May 12, 2025With comedic ads, financial information-provider FactSet demonstrated the value of the context that accompanies the data it provides its clients.
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This Brand Knew Its Customers Wanted the Same Energy as "The Rock"
REGGIE Awards May 12, 2025ZOA Energy leveraged its partnership with Dwayne “The Rock” Johnson to invigorate sales of its energy drink.
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AARP’s "Embrace Your Inner Dragon" Campaign
Multicultural and Inclusive Marketing Awards January 6, 2025AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
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Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
Multicultural and Inclusive Marketing Awards January 6, 2025The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
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Advocacy Organization’s Call to Action for LGBTQIA+ Safety in Canada
Multicultural and Inclusive Marketing Awards January 6, 2025Egale Canada used an unraveled Pride flag to raise awareness about underreported anti-LGBTQIA+ hate crime incidents.
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Bridgestone Leverages Its Tire Engineering Expertise to Push Boundaries for Differently-Abled Athletes
Multicultural and Inclusive Marketing Awards January 6, 2025Bridgestone worked with Levelwing and Paralympic athletes to develop tire rubber applications for adaptive sports equipment to empower differently abled athletes to push the boundaries of what’s possible.
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