Case Studies
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Crispy All the Way: How McCain Is Solving the Soggy Fry Epidemic in Food Delivery
B2 Awards June 19, 2025As off-premises dining surged during and after the pandemic, many restaurants struggled to deliver quality fries that stayed crispy in transit. McCain Foods launched a full-funnel campaign to promote its SureCrisp fries as the ideal solution for delivery.
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How McCain Helped Restaurants Do More with Less, One Limited-Time Offer at a Time
B2 Awards June 19, 2025Facing supply chain setbacks and economic headwinds in 2024, McCain Foods launched a limited-time offer (LTO) campaign to support struggling restaurant operators and reinvigorate sales conversations.
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How Unisys Used Deep Data to Get More Clients to “Swipe Right” on Its Offerings
B2 Awards June 19, 2025Unisys launched a bold account-based marketing program in 2024 to support both new business growth and key client renewals. By aligning digital, demand generation, and sales teams for the first time, it created deeply personalized campaigns and custom microsites tailored to each account’s needs.
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Turning Trash Tech into Treasure: McNeilus Sparks Buzz with Electric Debut
B2 Awards June 19, 2025Combining immersive VR experiences, strategic media, and targeted digital tactics, McNeilus Trucks took two new products to market with a bold campaign designed to educate, disrupt, and engage.
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How Amazon Ads Turned Envy into Action with a Bold Brand Campaign
B2 Awards June 18, 2025To drive greater awareness and consideration among top-tier marketers, Amazon Ads launched a full-funnel campaign built on a deeply human insight: media envy.
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How AutoStore Made Space for Incredible — and Unlocked a $76.8 Million Sales Pipeline
B2 Awards June 18, 2025Facing fierce competition in the warehouse automation market, AutoStore launched its first-ever global brand awareness campaign outside Europe to accelerate growth. Leveraging people-focused creative, the company emphasized both human stories and business value to build trust and differentiate itself.
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How Iron Mountain Repositioned Its Brand and Drove Over $100 Million in Revenue with One Bold Campaign
B2 Awards June 18, 2025Iron Mountain launched its InSight Digital Experience Platform to reposition itself as a strategic digital partner and address the challenge organizations face in accessing information trapped in legacy systems and physical formats.
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Not Just for Sellers: How Amazon Ads Made a Power Play for All Main Street Businesses
B2 Awards June 18, 2025Amazon Ads set out to debunk the myth that only businesses selling on Amazon could use its advertising tools, launching “Matches Are Made With Amazon Ads,” a campaign powered by first-party customer data and the emotional pull of Cheap Trick’s iconic anthem, “I Want You to Want Me.”
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How Jameson Turned a Sunday Slump into a Saturday Spectacle
REGGIE Awards June 11, 2025When Leap Year threatened St. Patrick’s Day sales, Jameson invented St. Patrick’s Eve — a bold new holiday inspired by New Year’s Eve. With countdowns, celebrity hosts, and Times Square takeovers, the campaign reversed declining trends and delivered record-breaking growth, proving tradition can be reinvented — and owned.
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How State Farm Turned its Brand Icon into a Gaming Phenomenon
REGGIE Awards June 11, 2025State Farm created Jake’s Jingle Quest — a marriage of the brand’s iconic spokesperson, jingle, and tagline transformed into an interactive digital gaming experience to strengthen awareness among the gaming community.
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From Curls to Congress: How Dove’s #CROWNLOVE Sparked a Social Movement
REGGIE Awards June 10, 2025Dove celebrated National Crown Day by launching “CROWN LOVE,” a social first campaign that was amplified by celebrities, influencers, and earned media.
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How Purina Took “Bark at the Park” Sports Promos to a Whole New Level
REGGIE Awards June 10, 2025Seizing on the insight that families wanted to bring their pets to sporting events, Purina worked with Major League Soccer club St. Louis City SC to create the Purina Club, an in-stadium, pet-friendly section that wasn’t an afterthought but an integral part of the game experience.
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How Qualcomm Used Omnichannel to Promote a New Era of PC Computing
REGGIE Awards June 10, 2025Qualcomm leveraged a robust, omnichannel campaign with varying creative iterations to showcase the power of its Snapdragon X Elite processor, which uses AI to level the playing field and give PCs capabilities previously only seen in Apple products.
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This Animal Pharmaceutical Brand Uses Simple, Educational Messaging for Its Integrated Campaign
REGGIE Awards June 9, 2025Zoetis, an animal pharmaceutical brand, utilized an integrated campaign with educational messaging to reach its target audience of everyday farmers.
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This Pharmaceutical Brand Utilizes an Immersive New York City Experience to Stand Out
REGGIE Awards June 9, 2025Thermo Fisher Scientific created an immersive campaign to stand out during DCAT Week, hosted by the Drug, Chemical, and Associated Technologies Association, in New York City.
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Unilever Uses Personalized Retail Strategies for Its Campaign with Walmart
REGGIE Awards June 9, 2025Unilever, partnering with Walmart, used personalized strategies to change the audience’s perspectives on where to shop for hairstyling needs.
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How Norton Used Comedy to Earn Business on a Serious Topic
REGGIE Awards June 6, 2025To drive downloads of its AI-powered digital scam detection tool, Norton partnered with renowned comedy writer, director, producer, and actor Dan Levy on a campaign that brought a little levity to a serious topic.
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How OREO’s Clever Spin on Hamburger Menus Drove Sales Among Millennials
REGGIE Awards June 6, 2025To reverse a trend of sluggish sales among younger consumers, OREO partnered with Kroger and influencers to launch a campaign wherein the hamburger menu on popular websites became the focus of a digital scavenger hunt that allowed winners to buy OREO cookies at a discount.
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LifeLock’s “Oh No” Moments Drove Home the Need for Additional Digital Security Among Millennials
REGGIE Awards June 6, 2025LifeLock launched “Out of Control,” a series of ads that highlighted how third parties can often be the source of a data breach and positioned the brand as the extra layer of security necessary to keep people’s data and identities secure.
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How Michelin Leveraged Influencers, Media, and Events to Showcase Its Sustainability Efforts
REGGIE Awards June 5, 2025For the “Michelin Sustainability Summit,” the brand invited a group of influencers and key media members to Sonoma Raceway in California for a weekend of test drives, fine dining, and immersive content, all meant to showcase how Michelin is working toward a more sustainable future.
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