Case Studies
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Toyota Uses AI for Personalized CRM Strategy
REGGIE Awards May 27, 2025Toyota used AI to send personalized marketing messages to create brand loyalty and consumer retention.
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Toyota Utilizes Original Anime Series to Connect with Asian American Gen Z Consumers
REGGIE Awards May 27, 2025Toyota created an anime series featuring its GR racing series to connect with Asian American youthToyota used AI to send personalized marketing messages to create brand loyalty and consumer retention.
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Turning Sunscreen Application into Scoliosis Detection
REGGIE Awards May 27, 2025Competing against much larger hospital systems with greater brand recognition and higher spending power, Akron Children's created SpineScreen — the world's first sunscreen that doubles as a scoliosis screening tool. By transforming a routine summer activity (applying sunscreen) into an opportunity for parents to check for signs of scoliosis.
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Call of Duty Uses Beloved Character for Launch of New Game
REGGIE Awards May 26, 2025Call of Duty brought back a beloved video game character for a media takeover to promote its new game.
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How L.L. Bean Partnered with a Local Embroidery Boutique to Own New York Fashion Week
REGGIE Awards May 26, 2025To help its brand feel more modern and chic, L.L. Bean partnered with a boutique embroidering shop to allow New York Fashion Week journalists, influencers, and attendees to decorate their own L.L. Bean tote bags, putting a fresh spin on a traditional look.
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How Nationwide Children’s Hospital Drove More Donations Through an Experiential Light Show
REGGIE Awards May 26, 2025Nationwide Children’s Hospital developed a campaign that leveraged an onsite light show, which was triggered when new donations came to the organization, delighting patients and donors alike and driving a significant increase in funding and corporate sponsorships.
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How Kleenex Used Data to Capitalize on Peak Sales Periods
REGGIE Awards May 23, 2025To capitalize on the opportunity to connect with consumers when they are most likely to need tissues, Kleenex developed a data-driven personalization approach to its marketing, which increased relevance and drove higher engagement and stronger brand results.
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Ram Collaborates with ‘Twisters’ Reboot for its New Truck
REGGIE Awards May 23, 2025Ram featured its new truck in the reboot of “Twisters” and throughout the movie’s promotion.
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This Health Care Company Highlighted the Importance of Quality
REGGIE Awards May 23, 2025The National Association for Health Quality (NAHQ) aimed to shift quality to the forefront of health care professionals’ minds.
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7-Eleven Promoted its Private Label with an April Fool’s Day Prank
REGGIE Awards May 22, 20257-Eleven inspired interest in its store-brand sparkling water by announcing that it would soon come in hotdog flavor.
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Airbnb Mimics Iconic Locations for Guest Visits
REGGIE Awards May 22, 2025The company invited travelers to stay in recreated settings that included the Colosseum and Musee d’Orsay.
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The First Ad Jingle by Pets for Pets
REGGIE Awards May 22, 2025Rhodes Pet Science introduced its new BONKERS brand with a jingle performed by a cat and dog.
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Cosmetic Criminals: A Cross-Generation Mockumentary
REGGIE Awards May 21, 2025e.l.f Cosmetics created a 15-minute “true crime” mockumentary-style film, showcasing intergenerational cosmetic theft to captivate a cross-generational audiences, fuel demand, and elevate the brand’s cultural relevance.
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How Hershey Slam-Dunked a National Product Launch
REGGIE Awards May 21, 2025Responding to disruption in the candy category as gummies outpaced chocolate growth, The Hershey Company created SHAQ-A-LICIOUS XL Gummies—a celebrity-backed brand with basketball legend Shaquille O'Neal. Following an exclusive launch at Walmart, the national rollout employed a phased approach with extensive earned media, experiential events, and retail activations.
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How Hershey Turned a Category Disruptor into a Growth Driver at Walmart
REGGIE Awards May 21, 2025Facing disruption in the candy category as gummies outpaced chocolate growth, The Hershey Company created SHAQ-A-LICIOUS XL Gummies — a celebrity-backed brand with basketball legend Shaquille O'Neal — and launched exclusively at Walmart.
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Bobbleheads Turn Insurance Prospects into Customers
REGGIE Awards May 20, 2025State Farm created the nationwide "Bobblehead YOU! Tour" to introduce its insurance products to gen Z and millennial consumers in 32 targeted markets.
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Healing Stories Power Corewell Health Children’s Rise
REGGIE Awards May 20, 2025Corewell Health Children's launched an omnichannel campaign — spanning across digital, sponsorships, and OOH, featuring real stories of children who bravely battled life-threatening ailments.
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Jägermeister Partners with Lesbian Community to Support Lesbian Bars
REGGIE Awards May 20, 2025The Lesbian Bar Project and Jägermeister partnered to raise awareness of the declining number of lesbian bars worldwide.
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Intel’s Interactive Campaign Educates Consumers on Its AI PC
REGGIE Awards May 19, 2025Intel utilized interactive events and gaming to educate consumers on its new AI PC.
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Pop-Tarts’ Edible Mascot Takes College Bowl Game Stage
REGGIE Awards May 19, 2025Pop-Tarts created a memorable campaign for gen Z and millennial audiences using an edible mascot during a college football bowl game.
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