Case Studies
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How Pickleball and Pickle-Flavored Vitamins Became a Winning Strategy for Nature Made
REGGIE Awards June 5, 2025To endear itself to a coveted audience, Nature Made partnered with USA Pickleball to become the official sponsor, while also launching a new pickle-flavored multivitamin gummie that went flying off the shelf.
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How This Makeup Brand Won the Grammys with a Heavily Tattooed Performer and a Ton of Concealer
REGGIE Awards June 5, 2025To reintroduce itself, reignite brand awareness, and drive online sales, Cover FX partnered with celebrated singer-songwriter, actress, and model Paris Jackson for the 2024 Grammy Awards.
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How Anthem Used Personalized Messages from the Future to Help Its Members Get Preventive Care
REGGIE Awards June 4, 2025Using data and powerful messaging, health care insurer Anthem convinced millions of its members to book cost-saving preventive care appointments by sending them an email from their future selves.
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Logitech Promotes Women and Girls in STEM
REGGIE Awards June 4, 2025Logitech strove to eliminate the barriers that prevent women from flourishing in technology fields and promoted the importance of role models in their success.
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Unilever Spotlights Older Women in the Beauty and Personal Care Category
REGGIE Awards June 4, 2025Unilever extended its well-established, multi-year “UNTOLD BEATUTY” campaign to create more visibility for older multicultural women, who often feel invisible in beauty and personal care marketing.
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Cadillac Pitches Itself to Sneakerheads
REGGIE Awards June 3, 2025Cadillac collaborated with a noted sneaker-customizer to design an exclusive collection of bespoke sneakers inspired by Cadillac’s all-electric vehicle portfolio.
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How Lenovo Used Influencers and Social-First Marketing to Win Over Gen Z
REGGIE Awards June 3, 2025Faced with the challenge of driving awareness and consideration among gen Z, ultimately aiming to expand its market share in the future, computer electronics brand created "Made with Lenovo Yoga," a social-first creator campaign series designed to showcase Lenovo Yoga laptops as an indispensable tools for creativity.
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RITZ and Dollar General Partner to Improve Literacy in Underserved Communities
REGGIE Awards June 3, 2025RITZ partnered with Dollar General to help boost literacy rates across the U.S. through the Read with RITZ program.
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How HBO Brought House of the Dragon's Civil War into Our World
REGGIE Awards June 2, 2025After a two-year hiatus, HBO needed to re-establish House of the Dragon in the cultural conversation ahead of its Season 2 premiere. The "Raise Your Banners" campaign brought the show's central conflict between rival factions into the real world through a strategic blend of CGI and physical installations at iconic global landmarks.
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How Hellmann’s Partnered with an NFL QB to Turn Mayo into a Game Day Essential
REGGIE Awards June 2, 2025Hellmann’s was able to partner with NFL quarterback Will Levis on a well-executed social media content strategy that included custom recipes and engaging videos to reverse an ongoing trend of the brand struggling with sales during the fall season.
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Neo City — Immersive Gaming Meets Reality Show
REGGIE Awards June 2, 2025State Farm created "Gamerhood: Neo City" — the world's first all-things gaming tournament that combined reality show elements with both digital and physical gameplay.
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How This Brand Positioned its Foundation as the Solution for V-Day Hickeys
REGGIE Awards May 30, 2025Cover FX launched its “Hickey Magic” campaign, enlisting the help of 17 diverse creators to position its Total Cover Cream Foundation as the solution to tackle Valetine’s Day hickeys.
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MAX Celebrates the LGBTQ Community with House of Drag
REGGIE Awards May 30, 2025Max launched “House of Drag,” a fully immersive activation, combining strategic partnerships, dynamic programming, and community advocacy to deliver an unforgettable Pride experience while amplifying the themes of House of the Dragon.
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Repositioning a Legacy Brand for the AI Era
REGGIE Awards May 30, 2025To debut its InSight DXP platform, Iron Mountain executed a dynamic multi-channel campaign reframing it as a digital leader, resulting in strong engagement, pipeline growth, and brand reappraisal.
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Avocados From Mexico Builds AI Guac Chef
REGGIE Awards May 29, 2025Avocados From Mexico launched GuacAImole, the first multimodal AI tool for guacamole creation. Using GPT-4, DALL·E 3, and image inputs, it delivered endless recipe possibilities, engaging consumers while driving avocado demand and brand awareness around the Super Bowl — the biggest guac-eating event of the year.
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Unilever Targets Consumers’ "Wants" Instead of "Needs" at Walgreens
REGGIE Awards May 29, 2025Unilever partnered with Walgreens to target consumers’ "wants" instead of "needs" with a curated goody bag.
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White Claw Hosts AR Festival Featuring Charli XCX
REGGIE Awards May 29, 2025Using augmented reality technology, White Claw hosted a music festival featuring the pop artist Charli XCX to increase brand relevance among millennials and gen Z.
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How Canadian Red Cross Transformed High-Value Donor Engagement
REGGIE Awards May 28, 2025The Canadian Red Cross created a dynamic summer campaign targeting its most valuable supporters — donors who give $500 or more — by focusing on their unique motivations and preferences.
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How Ford and Eminem Reignited Detroit
REGGIE Awards May 28, 2025Ford redefined itself as an innovation leader by transforming Detroit’s abandoned Michigan Central Station into a global mobility hub. Through a blockbuster concert, immersive museum, and inclusive summit, Ford rallied the community, attracted $1 billion in investment and reshaped perceptions of the brand and city.
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How Kiehl’s Tackled Plastic Waste on Mount Everest
REGGIE Awards May 28, 2025“Don’t Rebuy, Just Refill” was a global sustainability campaign inviting Kiehl customers to opt for more responsible consumption behaviors by using an Ultra Facial Cream refill pouch to reduce plastic waste.
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