Case Studies
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How Mastercard Helped Black Women Business Owners
B2 Awards July 14, 2022Equipped with optimal tools and resources, Mastercard was well-positioned to help Black women-owned small businesses through the challenges created and exacerbated by the pandemic. However, these valuable resources were being underutilized.
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Seamless Is More
B2 Awards July 14, 2022Software AG is the second largest software vendor in Germany with analysts consistently ranking the brand as leaders in all the connectivity categories they operate in. Yet, Software AG had virtually zero unaided brand recognition outside of the EMEA.
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Smart Marketing for Smart Manufacturing
B2 Awards July 14, 2022Trelleborg’s business goal was to create a brand and campaign that would drive enough leads to account for 7 percent of Trelleborg’s global revenue by 2021. Its new campaign targeted high-value marine stakeholders from multiple nations globally.
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The Campaign That Spoke to CMOs
B2 Awards July 14, 2022The campaign partnership with CIO and Fortune boosted awareness and engagement, particularly among the C-level audience.
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The Sustainability Leaders Podcast
B2 Awards July 14, 2022With sustainable finance a subject that is growing in size, scope and importance to investors, BMO Sustainability Leaders podcast worked this year to not only maintain the heady momentum and achievements in 2019 and 2020, but to stretch in 2021 for more shows on more subjects and at a quicker cadence.
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Aruba Instant On Becomes Instant Hit
B2 Awards July 12, 2022Aruba promoted its Aruba Instant On service with an integrated marketing campaign.
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Caterpillar Showcases Technicians’ Skills with a Game Show
B2 Awards July 12, 2022Caterpillar drew the attention of jobseekers with a game show that showcased the skills of its technicians in a manner akin to the TV show American Ninja Warrior.
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Dell Technologies Helps McLaren Drive Remote Work
B2 Awards July 12, 2022Dell Technologies worked with Mclaren Group, a brand involved in Formula One motorsports, to position itself as an innovative technology company that enables remote work, even in a McLaren Artura.
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DISQO Campaign Reveals How Slight Change in Creative Presentation Can Yield Impressive Results
B2 Awards July 12, 2022With a fun spin on the presentation of dry research and data reports, DISQO, a start-up provider of digital advertising effectiveness measurement, was able to convince several new brands to adopt its measurement platform, generating thousands of dollars in new business for the emerging company.
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How Databricks Leveraged Its Biggest Clients to Drive Brand Affinity
B2 Awards July 12, 2022To raise its brand awareness and create stronger emotional connections with customers and prospects, Databricks used an omnichannel campaign with creative featuring video testimonials by data teams from some of the brand’s best-known customers.
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How Expedia Group Media Solutions Supported Travel Recovery Through Data, Insights, and Expertise
B2 Awards July 12, 2022Expedia Group Media Solutions leveraged its first-party data, and decades of industry knowledge and crisis experience to create quarterly travel recovery reports, providing its partners with valuable insights and support amid the pandemic.
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How Lyft Leveraged a Hyper-targeted Campaign to Recruit New Drivers
B2 Awards July 12, 2022Lyft created a hyper-targeted campaign to recruit new drivers after the pandemic disrupted recruitment and demand for the ride share service.
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How One B2B Brand Used a 3D Animation to Drive New Product Sales
B2 Awards July 12, 2022Trelleborg Marine & Infrastructure, a global leader in polymer solutions, used an interactive 3D animation and a data-rich email and LinkedIn campaign to achieve impressive results in telling prospects about its new DynaMoor product.
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How to Shop Safe
B2 Awards July 12, 2022PayPal took its brand to the next level and was no longer seen as just a payment option on a screen. As the world began to get back to normal, PayPal delivered results that began to bring confidence back to the economy and made a major difference during the pandemic.
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Making Fierce Friends
B2 Awards July 12, 2022Mower rebranded its website to inspire authentic and enduring personal connections, a mission the agency calls “Making Fierce Friends.”
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McCain Foods' Supersized Selling Experience
B2 Awards July 12, 2022McCain launched a digital portal for its salespeople, giving them all the resources, content, and tools they needed to support their customers.
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Rehabilitating Stevia’s Reputation
B2 Awards July 12, 2022Ingredion strove to differentiate its approach to stevia sourcing from that of an industry that had been found guilty of greenwashing.
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SAP’s Marketing Innovation for Sustained Audience Growth
B2 Awards July 12, 2022By targeting companies based on intent and utilizing an ABM and omnichannel approach, SAP was able to identify additional revenue streams for SAP, as well as create relevant connections with these targets and industries through persona-based messages and landing pages.
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This Company Created a Hybrid Workplace Platform
B2 Awards July 12, 2022Envoy aimed to be the trusted, agile, and preferred leader for flexible, hybrid work solutions.
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This Company’s Global Redesign
B2 Awards July 12, 2022To support Sinch’s rapid growth targets, the business needed to establish itself in North America to build brand recognition and market share to then, in turn, expand globally.
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