Case Studies
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Eaton Offers IT Workers Relief with IT After Dark
B2 Awards July 11, 2022During the pandemic, Eaton created an online content hub that leveraged IT workers' love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.
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Ernst & Young Creates “Leadership In Action” Content
B2 Awards July 11, 2022Ernst & Young’s “Leadership In Action” campaign was a video series housed on the website of The Wall Street Journal, tailored to U.S. business executives and industry leaders around some of the most pressing topics on their leadership agenda.
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Kearney Brings Joy@Work
B2 Awards July 11, 2022Kearney started a podcast about creating more joy at work, aiming to inspire listeners with the content, while also hoping to use the podcast to build relationships with current and prospective clients.
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Lead Generation for a Disruptive Clean Air Solution for Manufacturers
B2 Awards July 11, 2022Duroair used a content marketing campaign to promote its retractable clean room and improve lead generation.
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Pitney Bowes Generates Leads with a Survey
B2 Awards July 11, 2022After the USPS raised delivery rates and changed delivery standards, Pitney Bowes conducted an online survey of mailers and gained insight into the specific needs each prospect faced.
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Tensar Thinks It’s Time for Something New
B2 Awards July 11, 2022Tensar used an integrated marketing campaign to promote its new InterAx and Tensar+ engineering products.
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Bloom Energy Flexes its Hydrogen Credentials
B2 Awards July 10, 2022Bloom Energy promoted itself as a provider of technology to produce hydrogen-based energy.
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Cisco Human x Nature: Helping Businesses Achieve Sustainability
B2 Awards July 10, 2022Cisco launched a campaign educating IT leaders on how its smart building solutions can help companies reduce their carbon impact and drive business performance.
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Cisco Live 2021: Setting the Stage for Immersive Keynotes
B2 Awards July 10, 2022For its 2021 Cisco Live event, Cisco created an immersive broadcast experience where customers, partners, and leading IT experts could actively engage with rich content, effective keynotes, and performances by musicians, artist, and visionaries.
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Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue
B2 Awards July 10, 2022Cisco created its “Year of Scale” initiative to provide partners with the digital platform, customer data, and experience expertise to deliver premium customer experiences across all the company’s partners, products, and motions at scale.
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Creating Connections for Life
B2 Awards July 10, 2022Molex created the “Creating Connections for Life” campaign to differentiate itself from competitors and enhance perceptions of the brand by highlighting how the company drives positive impact.
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How EY Drove Consideration Through Unexpected and Lighthearted Collaboration
B2 Awards July 10, 2022EY created a TV ad featuring highly unexpected, lighthearted stories demonstrating the brand’s ability to transform and grow businesses in the digital age.
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Markers, Set, Go!
B2 Awards July 10, 2022O2 enacted a lead generation program, targeting IT and procurement decision-makers across all public and private sector companies with more than 500 employees.
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Maytag Commercial Laundry Relaunch
B2 Awards July 10, 2022Maytag repositioned and relaunched its product line for the commercial laundry industry with a full funnel campaign.
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Pioneer: Married a Farmer
B2 Awards July 10, 2022Pioneer improved its brand perception with a viral print ad that challenged stereotypes about farmers.
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Print Marketing Urges Mining to Go Electric
B2 Awards July 10, 2022ABB promoted electrification as a way to achieve sustainability in the mining industry.
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How Lenovo Used Innovative Personalization to Drive Its Business to New Heights
B2 Awards July 9, 2022Using market research to better understand its various customer segments, Lenovo designed a multi-pronged campaign that combined account-based marketing principles with demand generation techniques to engage its customers and prospects more deeply and generate a wealth of new business opportunities.
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How Pure Storage Grew Its Business Through a Unique Loyalty Program
B2 Awards July 9, 2022Pure Storage set out to do something special for its most loyal customers, especially those who continued to be power users during the toughest days of the pandemic. The brand launched a new loyalty program that was open only to its most loyal and active customers.
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The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
B2 Awards July 9, 2022With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
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This Cell Research-Inspired Artwork Was a Game Changer for Gibco
B2 Awards July 9, 2022To regain relevance and drive a deeper emotional connection with consumers, Thermo Fisher Scientific’s Gibco brand paired cell research scientists with world-renowned artists in various media, asking them to create original artwork inspired by scientific research.
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