Case Studies
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How This Company Targeted a Different Audience
B2 Awards July 7, 2022Quorum’s How Deals Get Done campaign introduced Quorum to the Florida home equity line of credit (HELOC) market.
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PwC's New Equation
B2 Awards July 7, 2022PwC's The New Equation campaign targeted business decision makers who value success, standing out, being first to try new things, and challenging themselves to improve. This demographic wants to be ahead of the curve solving business challenges.
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Ready to Reopen?
B2 Awards July 7, 2022Kloudspot, a location-based technology company, wanted to help organizations return to work in-person.
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Ace Fights “Paint Procrastination” with Free Babysitting
REGGIE Awards April 21, 2022Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.
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Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public
REGGIE Awards April 21, 2022Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.
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Ally’s Charlotte FC Uniform Reveal
REGGIE Awards April 21, 2022The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.
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Anheuser-Busch Re-engages Hispanics with Cinco de Mayo
REGGIE Awards April 21, 2022Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.
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AT&T’s “Win Local" Campaign in Mexico
REGGIE Awards April 21, 2022AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.
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Bar-S Promotes Hot Dogs with a Summer Anthem
REGGIE Awards April 21, 2022Bar-S created a new song and music video for the peak summer season of hot dog sales.
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bubly bublé deliveré
REGGIE Awards April 21, 2022PepsiCo Beverages Canada created a national campaign aimed at Canadians between the ages of 18 and 49 who know that it is important to drink lots of water, but the reality for them is that drinking water is boring.
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Bud Light Seltzer Seasonal Strategy
REGGIE Awards April 21, 2022Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.
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Bush’s Writes a New Bean Song for Millennials
REGGIE Awards April 21, 2022Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”
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Canfessional
REGGIE Awards April 21, 2022Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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Choose a Spirit to Fit Your Lifestyle
REGGIE Awards April 21, 2022Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.
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eos Capitalizes on an Endorsement of its Shave Cream on TikTok
REGGIE Awards April 21, 2022eos took advantage of a TikTok endorsement to ignite a viral appetite for its shave cream across social media.
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Evolution Reloaded
REGGIE Awards April 21, 2022One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.
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Fintropolis
REGGIE Awards April 21, 2022Ally, in collaboration with Microsoft and Blockworks, created Fintropolis, a world within Minecraft that uses real-world scenarios to introduce and familiarize students and users to financial concepts.
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Frito-Lay’s Super Bowl Strategy
REGGIE Awards April 21, 2022Frito Lay’s “Count Down to Crunchtime” was a national, all-ages campaign aimed at light to medium salty snackers who are also avid NFL fans.
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Full of Detroit Soul
REGGIE Awards April 21, 2022Pepsi created a purpose-driven, omnichannel campaign to restore pride to Detroit, giving local artists and creators a platform to share their stories and talent with the Detroit community.
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