Case Studies
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Allerject Fits Your Life
ECHO Awards March 29, 2022Kaléo used an integrated marketing campaign in Canada to promote Allerject, a new auto-injector that is easier to carry and use, disrupting the behavior of anaphylaxis sufferers who had been using EpiPen.
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Ally’s Direct Mail Campaign Sends Plantable Dollar Bills
ECHO Awards March 29, 2022Ally Financial promoted awareness of its investment services with a direct mail campaign that sent customers a dollar bill infused with seeds whose growth evoked the growth in one’s money that one could achieve through investing.
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AMACC Created Live Cinema Amid Lockdowns
ECHO Awards March 29, 2022In the face of movie theaters closing, Academia Mexicana de Artes y Ciencias Cinematográficas (AMACC) created "Live Cinema" — stories based on confinement, love, contempt, disappointment, and courage — filmed and broadcasted in real time via Instagram Live.
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Caterpillar Gamifies the Jobsite
ECHO Awards March 29, 2022Caterpillar turned a job site into a life-sized game of PAC-Man with a Cat 236D3 remote-controlled skid steer loader playing the role of PAC-Man himself.
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Cheetos Integrates a QR Code with a Super Bowl Ad
ECHO Awards March 29, 2022Frito-Lay offered viewers of its Super Bowl ad the chance to “steal” a bag of Cheetos Crunch Pop Mix by using a QR code featured in the TV spot.
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Danish Lottery Makes In-Person Retail Cool Again While Collecting a Mountain of Customer Data
ECHO Awards March 29, 2022In an effort to create more advanced customer profiles, Varelotteriet, the Danish lottery, partnered with on-site lottery dealers on a campaign that incentivized lottery players to share data and purchase tickets in-person versus online.
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Dettol Promotes Proper Handwashing on TikTok
ECHO Awards March 29, 2022Reckitt Benckiser promoted hygienic handwashing in India with a viral effort on TikTok.
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Draw the Line Against Malaria
ECHO Awards March 29, 2022Malaria No More (MNM) partnered with Nigerian artist and activist Láolú Sebanjo for a global brand campaign aimed at raising awareness, galvanizing communities, and influencing world leaders to take immediate action against malaria.
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Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”
ECHO Awards March 29, 2022With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.
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Duroflex Sounds of Sleep
ECHO Awards March 29, 2022To raise awareness about lullabies as a sleep aid, Duroflex partnered with Sony Music and YouTube for a six-episode series that re-created lullabies in six traditional Indian languages.
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eBay Seller Migration to Managed Payments
ECHO Awards March 29, 2022eBay’s Payments GTM product marketing team drove 18 million sellers from more than 190 countries to migrate to a new eBay payments experience.
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Everest Expedition AR Experience
ECHO Awards March 29, 2022National Geographic created an AR filter that put Instagram users in the middle of Mount Everest’s most famous landscapes while they were stuck at home during the pandemic.
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Everyone Can't Do Everything at the Same Time
ECHO Awards March 29, 2022Göteborg Energi, a Swedish energy company in Gothenburg, launched a campaign encouraging citizens to moderate their use of electricity, conserving energy and reducing fossil emissions in the process.
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Flow Launches Disney+ for Them and You
ECHO Awards March 29, 2022Flow used an integrated marketing campaign to promote the inclusion of Disney+ to its service.
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Fundación Honra Provides Invisible Help for Victims of Domestic Violence
ECHO Awards March 29, 2022Fundación Honra introduced Invisible Help, a tool that empowers women to send alerts when victimized by violence and saves audio of the abuse that can be used as evidence in court.
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Hands on the Wheel
ECHO Awards March 29, 2022In an effort drive awareness of the brand and convert test drives into actual sales, SEAT Danmark created a contest in which winners would receive an all-expense paid road trip in one of the brand’s most popular models.
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History in the Making: The National World War II Museum's Flag of Honor Campaign
ECHO Awards March 29, 2022The National World War II Museum created an engaging mailing that compelled members to donate and be a part of Veterans Day history by contributing wood pieces to what would become two large wooden Flags of Honor to commemorate veterans on Veterans Day 2021.
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How Bank of Montreal Used Data and Influencers to Engage a Stubborn Audience
ECHO Awards March 29, 2022To better engage Canadian millennials, Bank of Montreal (BOM) turned to data and used it as the driving force to power its “Reward the Day” campaign. Partnering with a fleet of influencers, the activation sought to show millennials that BOM understood them well and, for this reason, could add value to their lives.
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How EsPlásticos Recycled an Entire Museum to Change Public Perceptions About Plastic
ECHO Awards March 29, 2022With its “The Plastic Museum” campaign, EsPlásticos constructed a museum made entirely of plastic materials and then dismantled the building one week later, turning the materials into recycled souvenirs that were used to shed light on how plastic can be a positive for the environment when properly recycled.
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How India's Underdogs Won Flipkart the Festive Battle
ECHO Awards March 29, 2022Flipkart created a series of films leveraging the underlying rivalry that existed between “haves” and “have-nots” to promote how Flipkart’s Big Billion Day sale provides India's underdogs with an opportunity for one-upmanship.
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