Event Recaps
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Seven Building Blocks of Strategic Agency Rosters
Event Recaps May 2, 2022At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.
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Seven Building Blocks of Strategic Agency Rosters
Event Recaps May 2, 2022Agency rosters often happen by default, which can lead to a web of partners without structure or control. Ed McFadden, CCO at Decideware, led a discussion about the considerations brands should take to create focused, effective agency rosters.
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Trends in Media
Event Recaps May 2, 2022Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.
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An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers
Event Recaps May 1, 2022At the ANA’s 2022 Advertising Financial Management Conference, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.
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Corporate America’s Take on Supplier Diversity
Event Recaps May 1, 2022A panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.
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Diversity in Production and Postproduction
Event Recaps May 1, 2022During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.
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What We’ve Learned in the Past Year
Event Recaps May 1, 2022The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this session, learn about ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Beyond Features and Benefits: How Subaru Uses Content to Create Brand Love
Event Recaps April 29, 2022Subaru shared its efforts to appeal to the hearts of consumers with content themed around the love of the earth and love of pets.
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Building a Scalable Data-Driven Content Production Engine
Event Recaps April 29, 2022Capital One shared how it uses data in a scalable way for content production.
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Future Proof Your Content Marketing Strategy
Event Recaps April 29, 2022Pereira O'Dell chief creative officer Rob Lambrechts brought to life successful brand case studies that drove engagement through authentic brand content and entertainment and shared how marketers can future-proof their content brand strategy.
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Storytelling for Tumultuous Times
Event Recaps April 29, 2022With business struggling mightily in the first year of the pandemic, Marriott used a content campaign driven by a powerful audience insight to reignite its customers’ passion for travel and to show them how it could be done not just safely, but in a way that was beneficial to society.
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The Superpowers of Social and Connections
Event Recaps April 29, 2022Brandon Solis from Grey Group talked about the relationship between content and culture, and where the concept of social fits into this dynamic.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Event Recaps April 28, 2022BIC's Anna Ritchie shared her learnings from a decade of building digital content organizations from scratch (multiple times over) including the people, process, and creative strategies required for standing-up a right-sized discipline within large-scale organizations.
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Collaboration Without Ego: New Ways to Unlock Content Innovation
Event Recaps April 28, 2022PepsiCo shared key insights and successful examples of leveraging partners and talent to create engaging content.
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Content Marketing in 2022 and Beyond
Event Recaps April 28, 2022Seemingly everything is considered content these days — and the lines between content and advertising are blurring. But rather than focus on tactics, which are evolving at a rapid pace, today's winning content marketers are focusing on the big picture: What are the benefits of content marketing?
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Content Marketing in the Influencer Age
Event Recaps April 28, 2022Alyson Griffin of State Farm shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.
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Creating Digital Content from Consumer Data
Event Recaps April 28, 2022Mary Rodgers, head of marketing communications at Cuisinart, discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.
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How King Arthur Baking Has Driven Business Performance with Its Intelligent Approach to Content
Event Recaps April 28, 2022King Arthur has taken an intentional long-term approach to content as a competitive point of difference. David Tamarkin from King Arthur shared the brand’s roadmap, how content strategy is mapped to its journey, and the importance of content intelligence.
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Profit from Personalized Content: Theory and Practice
Event Recaps April 28, 2022As the consumer market becomes ever more fragmented, an "all of the above" approach is no longer a viable option for today's marketer. Franklin Parrish presented the theory, implementation, process, and results of a targeting regime that marries key brand competencies with audience psychographic motivators.
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Windstar Cruises’ Digital Video Treasure Hunt
Event Recaps April 28, 2022To draw the attention of potential customers to new amenities and features of its cruise line, Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise.
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