Event Recaps
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#SephoraSquad Influences Strategy: Foundation and Sol de Janeiro
Event Recaps May 19, 2022The Sephora social media and influencer teams gave an overview of the brand’s social media ambassador program, known as the #SephoraSquad.
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TikTok Commerce
Event Recaps May 19, 2022Debra Aho Williamson of Insider Intelligence highlighted some of the data that makes TikTok an intriguing option for driving online sales, new capabilities TikTok has introduced to make the experience more shoppable, and what brands can do to get in on the growing business opportunities now available on this platform.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Event Recaps May 18, 2022SmileDirectClub's Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
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Conversations About the Inbox
Event Recaps May 18, 2022A panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.
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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Event Recaps May 18, 2022Restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Event Recaps May 18, 2022EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.
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Mastering Subscriber Lifecycle Management
Event Recaps May 18, 2022Learn how AARP, a nonprofit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.
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Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox
Event Recaps May 18, 2022In this session, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Event Recaps May 18, 2022Representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.
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Updates from ANA's Government Relations Team
Event Recaps May 18, 2022In this presentation, ANA EVP and Head of Government Relations Chris Oswald discussed the latest ad tax and data privacy news at the state and federal levels.
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B2B Email: Recipe for Engagement and Deliverability Success
Event Recaps May 17, 2022Creating highly engaging email marketing campaigns that not only achieve break-through response, but also break-through deliverability barriers in the B2B space can be immensely challenging. Honeywell shared its recipe for international B2B email success.
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Building and Leveraging an Internal CDP
Event Recaps May 17, 2022Speakers from Best Buy and MessageGears explained the mechanics of customer data platforms (CDPs).
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EEC Awards Celebration
Event Recaps May 17, 2022At this celebration, we bring together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!
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Email Marketing in Flux: The Biggest Changes Affecting the Channel
Event Recaps May 17, 2022Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.
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How Huggies Created a Personalized Email Campaign Supporting Mothers
Event Recaps May 17, 2022Huggies shared how it created a highly-personalized and effective email campaign designed to drive consumer awareness, retention, and long-term engagement.
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How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Event Recaps May 17, 2022Winnie Shen, SVP of the data cloud at Zeta Global, shared three rules on how to leverage robust consumer insights to maximize engagement.
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How to Refresh Your Email Creative Through Templates and Content
Event Recaps May 17, 2022In this session, learn about the importance of keeping email templates fresh, best practices for design, and tips for easy adaptation.
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Leaving Discounts Behind: Re-Balancing Brand and Discount
Event Recaps May 17, 2022Learn how Eddie Bauer successfully pivoted away from an “always on sale” pricing strategy to a full-price, brand-forward strategy while increasing sales, conversion, and margin utilizing customer data, strategic promotions, and email.
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Successful Career Paths for Email Marketers
Event Recaps May 17, 2022In this session, learn why email marketing’s role is no longer considered “the outsider” among the broader marketing or IT organizations, but instead it’s the glue.
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Winning Your RFP — What You Need to Know
Event Recaps May 17, 2022Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.
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