Event Recaps
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A Day in the Life of Marketing Procurement
Event Recaps May 4, 2022A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Event Recaps May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Keys to CFO and CMO Collaboration
Event Recaps May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. Yet risks associated with marketing spend are growing in type, size, and frequency.
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Procurement: The Good, the Bad, and the Ugly (2022)
Event Recaps May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. We have updated this work in 2022 to reveal what has changed … and what has not.
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Simplifying the Search Process
Event Recaps May 4, 2022To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this session, they shared key takeaways from the survey and best practices to simplify the RFx process.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Event Recaps May 3, 2022For 50 years, JLB + Partners has been evaluating and negotiating agency compensation agreements. And for 50 years the ANA has been publishing its Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB has been ANA's partner on much of that work.
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CMO Keynote: Change Lives Here
Event Recaps May 3, 2022Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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Key Learnings from Redesigning Our Creative Services Model
Event Recaps May 3, 2022Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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Lessons from a Healthcare Marketing Leader
Event Recaps May 3, 2022Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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Maximizing the Client-Agency Relationship
Event Recaps May 3, 2022Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.
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Retaining Top Agency Talent During the Great Resignation
Event Recaps May 3, 2022Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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Standing Up for Agencies
Event Recaps May 3, 2022Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.
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The Clorox Way: Transforming Marketing Procurement
Event Recaps May 3, 2022A procurement executive's top mantra — it's OK to be imperfect but be real.
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The Value Equation: How to Get the Most Value from Your Agency
Event Recaps May 3, 2022In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.
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Advancing Minority Suppliers in the Global Supply Chain
Event Recaps May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. This session covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Challenges Facing Chief Procurement Officers
Event Recaps May 2, 2022During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Four Procurement Changes for 2022
Event Recaps May 2, 2022Consulting company R3 shared four considerations for improving the RFP process.
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Hot Legal Issues That Impact Your Bottom Line
Event Recaps May 2, 2022Keri Bruce and Stacy Marcus from Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Event Recaps May 2, 2022Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Programmatic Media Transparency — Levelling the Playing Field
Event Recaps May 2, 2022In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. Speakers in this session shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.
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