Event Recaps

Successful Career Paths for Email Marketers
Event Recaps May 17, 2022
In this session, learn why email marketing’s role is no longer considered “the outsider” among the broader marketing or IT organizations, but instead it’s the glue.
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Winning Your RFP — What You Need to Know
Event Recaps May 17, 2022
Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.
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You've Got (E)Mail
Event Recaps May 17, 2022
Kelly Haggard has over 20 years in email marketing, covering B2B, B2C, B2B2C, acquisition, and more. At an ANA event, she shared her expertise on how to get the correct email address for your customers using omnichannel marketing to ensure your message is delivered.
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AT&T’s “Win Local” 2022 REGGIE Award Winner
Event Recaps May 16, 2022
2022 REGGIE Award Winner and Global Marketer, Gail Gibford-Capdepon, shared her expert insights on the power of purpose-driven marketing and a people-over-product approach to create effective brand strategy that generates actionable and measurable business results.
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Compelling the Click: Email Content and Copywriting Boot Camp
Event Recaps May 16, 2022
This boot camp style workshop de-mystified email message copy and content creation.
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Email's Role in the Tech-Driven Privacy Shift
Event Recaps May 16, 2022
Major tech companies have caused a major shift in the privacy landscape. Apple's Mail Privacy Protection, sunsetting of third-party cookies on Apple, Mozilla, and soon Google, and other changes means marketing and what we can track is changing. Learn how email is going to play a pivotal role in this shift.
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How Sun-Maid Embraced its Scary Halloween Status to Scare up a Frighteningly Successful Experiential Promo
Event Recaps May 16, 2022
What’s scarier than getting raisins on Halloween? Being the house that gives them out. Sun-Maid knows that. But instead of doing their best to change that perception, they embraced it, turning a real house in Merchantville, NJ into a trick-or-treater’s nightmare.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Event Recaps May 13, 2022
Speakers from Simulmedia and Monster explained how an integrated cross-channel marketing strategy affected on business outcomes for Monster.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Event Recaps May 13, 2022
Amica shared how it embraced the Roku Channel to better reach its consumers.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Event Recaps May 13, 2022
In this session, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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TV and Video Through a Generational Lens
Event Recaps May 13, 2022
Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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Cybersecurity Best Practices for Organizations in 2022 and Beyond
Event Recaps May 12, 2022
In the coming years, cybercrime will continue to grow. Learn what your role as a data steward can be in avoiding becoming another cybercrime statistic and stopping these situations from occurring.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Event Recaps May 12, 2022
Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Driving Purpose as a Core Business Strategy
Event Recaps May 12, 2022
Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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Going the Extra Mile for Purpose
Event Recaps May 12, 2022
Merrell shared how it has conceptualized and activated its brand purpose.
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How Mailchimp Activates Purpose Across Communities
Event Recaps May 12, 2022
Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Event Recaps May 12, 2022
OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Event Recaps May 12, 2022
Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Sharing an Ultra-Modern Approach to Data Hygiene and Why It Matters
Event Recaps May 12, 2022
In this session, learn why data from all sources must be in one place, in its native state, clean, associated, current, and trusted by the organization in order to win on constituent experience (CX) and optimize outreach efforts.
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Winning the War for Talent Through Purpose
Event Recaps May 12, 2022
Google discussed how to integrate purpose with the everyday work lives of employees.
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