Event Recaps
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Litigation Trends: Is There Any Safe Campaign?
Event Recaps October 21, 2025Advertising litigation risk is usually the largest risk affecting advertisers. Katten partners and Advertising co-chairs Kristin Achterhof and Chris Cole will discuss the latest trends in consumer class action and Lanham Act litigation that can affect how advertisers operate.
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Novartis Shares Its Best Tips for Maximizing CTV As a Pharma Brand
Event Recaps October 21, 2025Novartis’s Hemant Kumar gave a 101-level overview of how pharma brands might approach maximize advertising on CTV, discussing measurement and partnership strategies designed to enhance brand visibility and improve overall performance beyond driving awareness.
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Reviews, Rankings, and Rules: How Do the FTC's Rule on Fake Reviews and Updated Endorsement Guides Impact E-Commerce and Influencer Strategies and Tactics Today?
Event Recaps October 21, 2025This session will provide an update on the current legal landscape at the FTC and offer important guidance businesses can use to stay compliant, whether working with influencers or soliciting, publishing, or amplifying consumer reviews.
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The Genius Act Playbook: Unlocking Stablecoin Issuance for Non-Financial Brands
Event Recaps October 21, 2025This session will provide a practical general overview of the proposed "Genius Act," which opens the door for non-financial companies to become stablecoin issuers.
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From Casting to Contracts: What Every Brand Needs to Know About AI and Ad Production in 2025
Event Recaps October 20, 2025Fresh out of negotiations with SAG-AFTRA, Stacy Marcus and Michael Isselin will break down the brand-side essentials of the new 2025 SAG-AFTRA Commercials Contract.
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Going Global: Navigating Legal and Regulatory Issues for Global Campaigns
Event Recaps October 20, 2025This panel will cover emerging legal issues in the global advertising industry, approaches to compliance, and frameworks advertisers can use to scale campaigns across geographies.
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Green Claims, Global Consequences: Navigating Risk Across the Globe — Session Overview
Event Recaps October 20, 2025As “green” claims increasingly become a competitive differentiator, they have likewise increasingly become a target of plaintiff attorneys and regulators across the globe. In this session, HSF Kramer (formerly Kramer Levin) unpacks the legal risks and recent developments in the U.S., U.K., and EU.
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State-Led Regulation: Navigating a Fragmented Compliance Landscape
Event Recaps October 20, 2025States are increasingly stepping into roles once reserved for federal regulators — driving sweeping changes in product labeling, packaging, and environmental claims. This panel will explore how brands are responding — and what’s coming next.
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The Role of AI in Marketing Law: Practical Ways to Protect Your Brand While Saving Time
Event Recaps October 20, 2025This session explores how legal professionals can integrate artificial intelligence into marketing review processes while maintaining the highest standards of professionalism.
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Well Then, I Have a Bridge to Sell You: Combatting the Latest Consumer Scams and Fraud
Event Recaps October 20, 2025From gift card fraud and job opportunity schemes to online impersonation, cybersquatting and fake reviews, this session explores the emerging trends in scams and fraud, as well as the laws that govern these practices.
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Beyond the Fine Print: How Federal Regulators Are Redefining Deception, Substantiation, and Unfairness
Event Recaps October 17, 2025This session will explore how regulators are using both deception and unfairness theories to target modern marketing tactics, with practical takeaways for advertisers, platforms, and legal teams navigating the edge of innovation.
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Fundamentals of Advertising Law
Event Recaps October 17, 2025This session will provide an introduction to key issues in advertising law that both lawyers and marketers should know. The panel will discuss various topics, including how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures.
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Georgia-Pacific Shares Principles for Inclusive Advertising
Event Recaps October 17, 2025Georgia-Pacific shared its principles for inclusive advertising during a session at the 2025 ANA Multicultural and Inclusive Marketing Conference.
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Kaiser Permanente Builds Trust Using Inclusivity
Event Recaps October 17, 2025During a session at the 2025 ANA Multicultural and Inclusive Marketing Conference, Kaiser Permanente shared ways to build trust in health care.
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Maximizing Creative Value and Agency Partnerships
Event Recaps October 17, 2025The partnership between United Airlines' Brand Marketing and Global Procurement teams is more essential than ever. This session spotlighted the airline's recent brand advertising campaign and highlighted how strategic alignment drives creative excellence and marketing success.
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Next Level Procurement at Bayer
Event Recaps October 17, 2025Jason McNellis revealed how procurement leaders can use data-driven strategies — taking cues from the risk-savvy behavior of meerkats — to navigate media threats, quantify vendor impact, and reduce investment risk in today’s complex marketing landscape.
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Proactive Partnership in Marketing Procurement
Event Recaps October 17, 2025In this session, learn how making a shift from transactional interactions to strategic alliances, sourcing and procurement can unlock new efficiencies and foster resilient, mutually beneficial relationships.
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Recyclable or Risky? Safely Substantiating Environmental Claims in a Shifting Legal Landscape
Event Recaps October 17, 2025This session will provide the latest practical strategies for safely navigating the evolving green marketing landscape.
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Tiny Targets, Big Risks: Navigating the Evolving Children’s Advertising and Privacy Landscape
Event Recaps October 17, 2025Today’s children’s advertising landscape is more complex – and more scrutinized – than ever. In this session, get a practical, insider look at how legal teams are navigating real-world risks tied to social media, influencers, and immersive platforms like Roblox.
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Analytic Partners Shares Three Lessons for a Risk-Sensitive Procurement Strategy
Event Recaps October 16, 2025Jason McNellis revealed how procurement leaders can use data-driven strategies — taking cues from the risk-savvy behavior of meerkats — to navigate media threats, quantify vendor impact, and reduce investment risk in today’s complex marketing landscape.
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