Event Recaps
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Resetting Measurement: Balancing Reach, Resonance, ROI
Event Recaps September 19, 2025PepsiCo challenged the industry's addiction to easy metrics and made the case for a new measurement agenda — one that's built to prioritize what's meaningful over what's convenient.
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From Cow Manure to Cannes: Inside Shell’s Creative Transformation
Event Recaps September 18, 2025Shell’s Jane Sayers shared how her team transforms creative excellence into high-impact branded content. By leveraging Shell’s in-house production unit, Content Engine, she demonstrated how film can drive business outcomes, elevate brand storytelling, and deliver measurable results across global campaigns.
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How Commercial Real Estate AI Is Driving Insights Cross-Industry
Event Recaps September 18, 2025Drawing on expertise across retail, entertainment, media, CPG, and tourism, this session explored how AI-driven location and consumer intelligence can inform strategy, sharpen decision-making, and uncover growth opportunities across industries.
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How La-Z-Boy Bounced Back with Data and Brand Marketing
Event Recaps September 18, 2025Representatives from La-Z-Boy and Analytic Partners gave a quick rundown of La-Z-Boy’s new brand-focused campaign, explained why more companies don’t invest in brand marketing, and provided some tips for how you can use data to sell the proven brand approach to the C-suite.
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How The LEGO Group Measures and Grows Its Global Impact
Event Recaps September 18, 2025Michael Moynihan shared how The LEGO Group creates, measures, and manages brand value to drive consumer impact and guide marketing and innovation efforts.
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Inside Out: How Employees Are the Original Influencers for Inclusive Marketing
Event Recaps September 18, 2025Corporate communications and marketing aren't one and the same — but they're close cousins at the least. D'Shonda Brown shared how inclusive marketing and communications begin with an inclusive workplace environment.
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Leveraging Cultural Dexterity As a Growth Multiplier
Event Recaps September 18, 2025Multicultural audiences are no longer niche — they are the growth engine of the modern marketplace. This session explored how cultural dexterity — the ability to navigate cultural landscapes with authenticity and strategic precision — can be harnessed as a growth multiplier.
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Responsible Data Use, Data Governance Is Key
Event Recaps September 18, 2025Our world is awash in data, and this deluge shows no signs of slowing. This session explored the critical role of data governance in empowering AI and analytics.
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Where Marketers Are in AI Transformation: The Results of the ANA's Second Annual Study on AI in Marketing Attitudes and Usage
Event Recaps September 18, 2025Based on the ANA’s second annual committee survey, this session revealed how marketers are adopting and applying AI in their work.
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Will Blockchain + AI Save the Media Buy?
Event Recaps September 18, 2025This session brought together perspectives from both the technology and brand sides to explore how innovations in the blockchain and AI can improve accountability, targeting, and return on investment.
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Dell Shares Research Structures for Changing Environments
Event Recaps September 17, 2025During a session at the 2025 ANA Measurement and Analytics Conference, Dell discussed designing research processes for changing environments.
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How Hellmann’s Is Working to Make Itself a Game-Day Favorite
Event Recaps September 17, 2025During a session at a September 2025 meeting of ANA’s Brand Management Committee, Unilever described how it undertook to make Hellmann’s Mayonnaise an integral part of football fans’ gameday experience.
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Reimagining Marketing Measurement for Profitable Growth in BFSI: The USAA Approach
Event Recaps September 17, 2025Sasi Telluri, head of brand analytics at USAA, explored how USAA is reengineering its marketing measurement framework to support a "profitable growth" strategy.
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Seattle Reign FC Rebuilds Its Sports Legacy
Event Recaps September 17, 2025During a session at a September 2025 Brand Management Committee meeting, Seattle Reign FC discussed how it rebuilt its brand legacy back to what it once was.
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Google Rethinks Measurement Strategies to Boost ROI
Event Recaps September 16, 2025During a session at the 2025 ANA Measurement and Analytics Conference, Google discussed how it’s rethinking measurement strategies to make better business decisions.
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McDonald’s Outlines Five Questions for Marketers to Rebuild Data Ecosystems
Event Recaps September 16, 2025During a session at the 2025 ANA Measurement and Analytics Conference, McDonald’s outlined five questions for marketers to ask their teams to improve data ecosystems.
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Modernizing Marketing Measurement: How H&R Block Transformed with Adobe Mix Modeler
Event Recaps September 16, 2025This joint session with Adobe and H&R Block explored how H&R Block transitioned from a traditional third-party MMM provider and manual spreadsheet-heavy work to a more agile, in-house measurement framework using Adobe Mix Modeler.
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LinkedIn Evolves Marketing from Cost Center to Growth Catalyst
Event Recaps September 15, 2025LinkedIn demonstrated how it transformed marketing from a cost center into a growth catalyst by implementing a comprehensive measurement framework that combined media mix modeling, incrementality testing, and modeled attribution to drive business decisions and optimize performance across the full customer journey.
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Nielsen Shows How Attention Measurement Drives Growth
Event Recaps September 15, 2025Nielsen, Realeyes, and Captiv8 demonstrated how attention measurement represented the next frontier in marketing analytics, enabling brands to move beyond traditional reach and frequency metrics to predict sales outcomes and optimize campaign performance across platforms.
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In the Spotlight: Inclusive Marketing Strategy at UnitedHealthcare
Event Recaps September 14, 2025In this session, Beth Pliego shared UnitedHealthcare's journey of embedding multicultural insights into their brand strategy, highlighted tools and practices developed to foster more inclusive campaigns, and showcased impactful work that reflects the company’s commitment to serving diverse communities.
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