Event Recaps
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Hilton + Mclaren: 20 Years of High-Performance Partnership
Event Recaps September 30, 2025In this session, learn how Hilton has tapped into the global phenomenon of F1 racing to drive brand performance and connect with travelers and racing fans around the world through content, hospitality, and shared passion.
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Marketbridge’s Five Principles for Quality Marketing Analytics
Event Recaps September 30, 2025Andy Hasselwander, chief analytics officer at Marketbridge, highlighted his five principles for re-instilling quality in marketing analytics, which are designed to bring a human aspect back into a marketing practice and rekindle the trust consumers once had in businesses.
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Winning As One Team: Pernod Ricard’s Playbook for Smarter, Impactful Live Sports Sponsorships
Event Recaps September 30, 2025To bring discipline to their strategy, Pernod Ricard introduced a partnership evaluation filter — a playbook for consistent, objective, and insight-driven decisions. These guiding principles help them stay on offense — prioritizing key markets, connecting with target audiences, and driving conversion from awareness to purchase.
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Light Up the Lawn. Light Up a Life: Holiday Giving in Action
Event Recaps September 29, 2025In this session, learn how Nationwide Children’s hospital, in partnership with their agency, Hart Associates, created an experience to connect with consumers emotionally and move beyond the rational.
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Accelerating Cultural Relevance: Activating Influencers in Real Time
Event Recaps September 26, 2025This session explored how to strategically leverage influencer marketing to capitalize on cultural moments, fuel engagement, and drive measurable impact.
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Cuisinart's Recipe for Engagement: Turning Ads into Influencer Gold
Event Recaps September 26, 2025After firing up major buzz with their Battle of the BBQ campaign, Cuisinart saw the perfect opportunity to turn up the heat and take the competition beyond the screen. Discover how Cuisinart transformed a product-focused campaign into a full-blown social showdown.
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Dorm-Buela: A Cultural Coming of Age Story Powered by Abuela and Comfort Food
Event Recaps September 26, 2025What happens when the nostalgia of Abuela’s kitchen meets the emotional transition of leaving home for the first time? Learn about Kraft Mac and Cheese’s Dorm-Buela, a cultural affirmation and influencer-led campaign that reaffirmed the brand's role as both a comfort food and a love language.
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Face the Difference: Building Belonging for AANHPI Women in Beauty
Event Recaps September 26, 2025How do you move beyond visibility to true inclusion? This groundbreaking campaign from Maybelline featuring 40 Gen Z AANHPI trailblazers redefined what beauty marketing can look like when rooted in cultural nuance and community collaboration.
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Mastercard Builds Trust Through Innovation
Event Recaps September 25, 2025During a session at an AANA 1-Day conference, Mastercard discussed building trust through trends in innovation.
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Tips for Compliance in the Online Real Money Gaming Ecosystem
Event Recaps September 25, 2025During a session held at a September 2025 meeting of the ANA’s Legal Affairs Committee, InfoLawGroup’s Brian C. Schaller guided his audience on how to avoid legal risks within the internet’s growing gaming industry.
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Betsey Johnson Pairs Brand Purpose with LGBTQ+ Pride
Event Recaps September 24, 2025During a session at a September 2025 ANA LGBTQ+ Inclusive Marketing Committee meeting, Betsey Johnson discussed pairing its brand purpose with LGBTQ+ Pride.
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Venable LLP: Why Pricing, Influencers, and Subscriptions Are Under Fire
Event Recaps September 24, 2025Venable LLP explored consumer class actions and litigation trends, including common claims, types of products and services targeted, and theories of liability and defenses.
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Everything You Need to Know About Data Privacy Regulation in the U.S.
Event Recaps September 23, 2025Christopher Oswald, group EVP and head of law, ethics, and government relations at ANA, provided a brief update of what is happening on the data privacy regulation front on both the federal and state level in the U.S.
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How UnitedHealthcare Balances Data with Business Insight
Event Recaps September 23, 2025Mark Kanner of UnitedHealthcare discussed how the company balances data-driven insights with business context to guide smarter decision-making.
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Closing the Gap: Trade Desk and Comscore on Why Audio Deserves More Ad Spend
Event Recaps September 22, 2025The Trade Desk and Comscore shared how digital audio’s rapid growth, cross-device accessibility, and deep audience trust create untapped opportunities for advertisers, while new measurement tools enable scalable, omnichannel campaign integration.
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Demand Metric’s Benchmarks Break DM Myths
Event Recaps September 22, 2025The ANA and Demand Metric shared an exclusive look at the latest findings from Impact Pulse, diving deep into the performance benchmarks that define direct mail excellence.
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Kantar Reveals the Formula: How Brands Build Strength in Uncertain Times
Event Recaps September 22, 2025Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.
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Eli Lilly Demonstrates How Pharma Brands Navigate Media Fragmentation Through Advanced Measurement
Event Recaps September 20, 2025Eli Lilly showcased how pharmaceutical brands can maintain competitive advantage in an increasingly fragmented media landscape by implementing unified measurement strategies that track deduplicated reach and frequency across linear TV and streaming platforms.
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Kellanova Shares Three Hard Truths About Data and AI
Event Recaps September 20, 2025Kellanova’s Lu Cotterill unpacked how to build a foundation for artificial intelligence (AI) adoption that is rooted in data and business outcomes, sharing three hard truths all marketers need to understand as they implement a data-driven AI strategy.
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Regulations and Litigations for Medical and Wellness Devices
Event Recaps September 19, 2025During a session at a September 2025 ANA Legal Affairs Committee meeting, Loeb and Loeb LLP discussed FDA regulations regarding medical and wellness devices.
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