Event Recaps
-
How Brands Drive Culture IRL
Event Recaps October 16, 2025OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.
view -
Northwell Health’s Blueprint for Martech Independence
Event Recaps October 16, 2025Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.
view -
The Power of Technology in Instant Pot Brand Refresh
Event Recaps October 15, 2025In this session, learn how Instant Pot Brands leveraged the latest technology, smart tools, and AI to accelerate and execute a full brand refresh in under a year.
view -
Discover Brand Creative Transforms In-House Agency
Event Recaps October 13, 2025Discover Brand Creative transformed from order-taker to strategic partner by implementing a Play to Win strategy that repositioned the in-house agency through expanded capabilities, improved processes, and cultural change focused on future relevancy.
view -
Inside The Winners’ Circle: What the Grand Jury Learned from This Year’s Best Work
Event Recaps October 12, 2025Fresh off the heels of the awards celebration, members of the ANA's Multicultural and Inclusive Marketing Awards Grand Jury discussed the creative, strategic, and cultural insights emerging from this year’s most celebrated campaigns.
view -
Adtalem Global Education: Inspiring the Next Generation of Healthcare Talent
Event Recaps October 9, 2025Adtalem Global Education drives enrollment by activating the unique strengths of each of its institutions. This session explored how tailored positioning and inspiring campaigns resonate with all prospective students who have the ambition to pursue healthcare careers.
view -
Coca-Cola: Refreshing Inclusion, One Voice at a Time
Event Recaps October 9, 2025Discover how Coca-Cola has evolved its marketing to reflect the full spectrum of consumers through authentic storytelling, community partnerships, and data-driven insights.
view -
How PepsiCo and Feed the Children Activate Impact
Event Recaps October 9, 2025PepsiCo and Feed the Children’s 31-year partnership showcases how authentic purpose drives marketing impact, turning shared values into measurable results through storytelling, employee engagement, and community-focused brand collaboration.
view -
The Business of Belonging: How Savage X Fenty Builds Culture, Community, and Growth
Event Recaps October 9, 2025At Savage X Fenty, inclusivity isn't just a campaign, it's the foundation of the brand. In this session, get a behind-the-scenes look at how inclusivity drives loyalty, builds community trust, and creates lasting impact at one of today’s most culturally influential brands.
view -
Welcome Remarks for the 2025 ANA Measurement & Analytics Conference
Event Recaps October 8, 2025ANA CEO Bob Liodice delivered the welcome remarks for the 2025 ANA Measurement & Analytics Conference.
view -
Pool Boss: How SNICKERS Ice Cream Is Rewriting the Rules of Treat Culture
Event Recaps October 7, 2025SNICKERS Ice Cream is redefining itself as the ultimate chill-out treat for stressed-out “Genzennials,” using humor, empathy, and cultural insight to drive business growth and connect with multicultural audiences.
view -
Bimbo Bakeries USA: Building a Unified Marketing Approach Through Analytics and Collaboration
Event Recaps October 6, 2025Bimbo Bakeries USA shared strategies for aligning marketing measurements across teams and fostering agreement on a measurement toolbox.
view -
How HP Built an AI-Powered Data Quality Framework
Event Recaps October 6, 2025HP Inc.’s Kumar Ram shared how he and his team built a data quality framework that prioritized data integrity, completeness, and validity by leveraging AI to detect anomalies, perform gap filling, and identify data relationships across various domains.
view -
Instacart Adopts Medical RCTs for Marketing
Event Recaps October 6, 2025Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.
view -
Geezer Creative CEO Explains Brand Purpose
Event Recaps October 2, 2025Brent Rivard, CEO of Geezer Creative, led a candid discussion about building meaningful brand purpose, showing why specificity, emotional resonance, and real action matter more than slogans.
view -
Kia America: Building Cross-Functional Teams to Support Launch Campaigns
Event Recaps October 2, 2025For large-scale launch campaigns, the marketing operations team at Kia creates bespoke cross-functional teams fit for purpose. Kia explained its approach to organizational design based on campaign needs.
view -
Brand Value 101 — Helping You Speak the CFO’s Language
Event Recaps October 1, 2025Alfred DuPuy, valuation and strategy director at Brand Finance, and Laurence Newell, managing director at Brand Finance Americas, discussed how to bridge the gap between marketing and finance, giving brand leaders the tools to communicate the value of brand in terms CFOs understand.
view -
Unlock Business Value by Implementing Customer Data Platform (CDP) at Scale
Event Recaps October 1, 2025In a world where real-time personalization is the new standard, many organizations struggle to unlock the full potential of their Customer Data Platform (CDP). Ashwin Chadaga, product manager of martech at Vanguard, presented a practical, strategy-first approach to implementing CDP at scale. One that aligns business goals, technology, and measurable outcomes.
view -
Driving Brand and Business Impact for Prudential with Live Sports
Event Recaps September 30, 2025Learn how Prudential is leveraging marquee moments like the Rose Bowl Game presented by Prudential, strategic media partnerships, programmatic extensions, and a balanced mix of linear and streaming to connect with core audiences and drive value for the brand.
view -
From Podiums to Performance: Measuring the Business Impact of Team USA Sponsorships
Event Recaps September 30, 2025This session unpacked Delta’s full-funnel sponsorship measurement model, showing how to capture both the emotional power and business impact of cultural moments across channels including broadcast, social, and streaming.
view