Event Recaps
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Kroger’s Approach to Navigating Retail Media Measurement
Event Recaps February 4, 2025Kroger discussed its commitment to enhancing measurement capabilities, refining methodologies, and delivering actionable insights that empower brands to optimize its retail media platform.
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Lime: Creating Shared Sustainable Transportation for All
Event Recaps February 4, 2025Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social.
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Setting the Agenda
Event Recaps February 4, 2025It's important to identify ideas and best practices to help buyers optimize their investments in retail (and commerce) media. In this session, speakers laid the foundation by reviewing research from ANA and insights from Kroger Precision Marketing.
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The Future of Brands and Media Is Anchored in Retail
Event Recaps February 4, 2025An in-depth analysis of how retail media is reshaping the marketing landscape, with global spend expected to hit $160 billion in 2025 and account for nearly 25 percent of all U.S. media ad spend by 2028.
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The Rise of Commerce Media
Event Recaps February 4, 2025During a panel discussion at the ANA Retail Media Conference, experts from Expedia Group, Kinective Media by United Airlines, and Boston Consulting Group shared their perspectives on commerce media, an increasingly important advertising opportunity.
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Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask
Event Recaps January 30, 2025In this session, InfoSum took offered marketers insights into basic privacy principles, including the current state of cookie-less play, the importance and sensitivity of first-party data, the types of privacy-enhancing technology that exists in market, and how it all comes together within a data clean room.
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Perfect Match: How to Pick Creators That Break Through
Event Recaps January 30, 2025In today’s creator landscape, selecting the right talent is crucial to building campaigns that truly resonate. Mattel shared their tested strategies for identifying creators who align with brand values, engage target audiences, and bring campaigns to life.
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Creator-Influenced Shopping: Shaping the Future of Social Commerce
Event Recaps January 29, 2025EMARKETER's Jasmine Enberg discussed how creators are transforming the retail landscape on social and key strategies for integrating creator-powered commerce in today's rapidly evolving digital marketplace. In addition, Rodney Mason from creator global tech platform LTK shared successful influencer case studies.
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From Social to Swipes: How Tinder Drives Buzz with Creator Marketing
Event Recaps January 29, 2025During a session at the ANA’s 2025 Creator Marketing Conference, dating app Tinder and its agency partner Movers+Shakers shared tips for brands looking to get the most out of their collaborations with creators.
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How Hilton Creates Breakthrough Influencer Partnerships Rooted in Fan Passions
Event Recaps January 29, 2025Hilton discussed how it taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.
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How NerdWallet Changed the Game with Creator Partnerships
Event Recaps January 29, 2025NerdWallet shared how the brand entered the world of college sports and NIL partnerships, highlighting a strategy that relied on collaborating with college athletes who had strong social followings to generate content that would facilitate financial literacy and drive cultural relevance for the brand.
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How Starry Used Creator Partnerships to Win with Gen Z
Event Recaps January 29, 2025PepsiCo and agency partner Digital Voices shared how they used strategic partnerships with content creators to drive awareness and consideration of the new Starry brand among gen Z.
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“B” Is for Basics: Principles for Achieving Shared Global Objectives
Event Recaps January 28, 2025Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.
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Creating a Market Insights Center of Excellence at Grant Thornton
Event Recaps January 28, 2025Grant Thornton shared its journey to creating its Marketing Insight Center of Excellence.
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Data-Led, Customer-First: Pepsico’s Marketing Transformation Journey
Event Recaps January 28, 2025During a session at a January 2025 ANA 1-Day Conference, Shyam Venugopal, SVP of global marketing and media transformation at PepsiCo, shared insights from the brand’s journey to becoming centered on personalized marketing.
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Five Tips on How to Become a Chief of Staff
Event Recaps January 28, 2025Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.
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Managing GenAI in Highly Regulated Industries: Keys to Success for Marketing Operations Professionals
Event Recaps January 28, 2025American Express shared how generative AI is transforming its approach to marketing operations and martech leadership.
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Workday’s Planning Process That Puts Marketing Operations at the Center
Event Recaps January 28, 2025Workday shared how it orchestrates its integrated annual planning process for more than 700 Workday marketers.
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AT&T’s In-House Agency
Event Recaps January 23, 2025During a session at a January 2025 meeting of ANA’s Production Management Committee, AT&T described the development of its in-house agency and the needs that it has helped the company meet.
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Driving Business Growth with Data Analytics, Insights, and Risk Mitigation
Event Recaps January 23, 2025Kenvue provided an overview of its “Future Proofing” project, which sought to implement data-driven marketing strategies that would be effective at driving business growth while mitigating risk.
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