Event Recaps
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Safeguarding Against Fraud in Loyalty Programs
Event Recaps March 11, 2025During a March 2025 ANA 1-Day Conference, Geoff Stupay, VP of product at HUMAN Security, shared best practices for preventing fraud in loyalty programs.
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AI and The Future of Creative: Friend or Foe?
Event Recaps March 6, 2025Viator examined creative AI’s benefits, risks, and how the brand leverages dynamic creative optimization to deliver personalized content at scale.
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ANA/AEF MarTech Talent Pipeline Initiative
Event Recaps March 6, 2025The MarTech industry is currently facing a significant talent shortage making it challenging for companies to fill crucial roles. In this session, learn how to support a monumental shift to build a much-needed MarTech talent pipeline.
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Empowering Marketing Organizations to Win with AI
Event Recaps March 6, 2025Aaron Fetters, CEO of Transparent Partners, shared a pragmatic framework for identifying and implementing high-value AI applications across marketing organizations, focusing on a human-first approach that maximizes both immediate ROI and long-term strategic advantages in an increasingly AI-driven marketplace.
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CarMax: Agency Relations from a Marketing Operations Perspective
Event Recaps March 4, 2025During a session at a March 2025 joint AFM and agency relations committee meeting, Chloe Bos, senior manager of marketing operations and agency services at CarMax, discussed ways to optimize agency relations from an operations perspective.
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L’Oreal: Eco Content Production for Creative Agencies and Production Partners
Event Recaps March 4, 2025During a session at a March 2025 ANA Joint AFM and Agency Relations Committee Meeting, Evelyn Li, marketing sourcing director at L'Oréal, shared the brand’s ecological content production framework.
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Microsoft: An Overview of the Agency and Financial Management Team
Event Recaps March 4, 2025During a session at a March 2025 ANA Joint AFM and Agency Relations Committee Meeting, Michelle Sutter, director of agency management at Microsoft, shared best practices and tips from Microsoft’s agency management team.
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Attrition to Action: Sustainer Retention Tactics That Win
Event Recaps February 27, 2025When it comes to monthly donors, the importance of retention cannot be overstated. In this session, speakers walked through how two organizations have jumped into action and developed successful retention strategies that serve as the backbone of their ongoing monthly giving retention efforts.
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Building Your Midlevel File Through Direct Mail Acquisition
Event Recaps February 27, 2025Midlevel donors are the bedrock of a healthy donor file and yet many organizations continue to neglect or mismanage them. This session explored how nonprofits can successfully use data coop partners to help build their mid-level donor prospect pool through acquisition.
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CTV Unleashed: Proven Nonprofit Strategies for Max Impact
Event Recaps February 27, 2025Connected TV (CTV) offers nonprofits a robust, scalable way to reach and engage donors. In this session, explore real-world case studies from nonprofits that successfully used CTV to drive awareness and action.
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Finding Your Ideal Corporate Partner: A 5-Step Blueprint
Event Recaps February 27, 2025Discover the proven steps to align your nonprofit with brand partners that can help increase awareness and fundraising for your cause.
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Leveraging Partnerships and Events to Reach New Digital Donors
Event Recaps February 27, 2025This inspiring session highlighted how Philabundance is transforming its outreach efforts by harnessing the power of corporate and media partnerships to connect with sports and music fans in the Philadelphia area.
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Maximizing Donor Engagement and Increasing Revenue Through Relationship Management
Event Recaps February 27, 2025This session explored the importance of relationship management in mid-level donor programs.
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Maximizing Impact with Donor-Advised Funds (DAFs): Trends and Strategies
Event Recaps February 27, 2025Donor-Advised Funds (DAFs) are a growing force in philanthropy, offering donors flexibility and nonprofits sustainable funding opportunities. This session explored how DAFs work, current trends, and strategies to engage DAF donors effectively.
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Respecting Donor Privacy Without Sinking Your Fundraising
Event Recaps February 27, 2025In this session, learn how to broker the conversation about who's on first when it comes to data privacy; what key metrics you need to assess in convening cross-organizational teams; and how your technology could and should evolve to fit a new landscape.
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Scoring a Three-Way Win Through Women's Sports
Event Recaps February 27, 2025Head "into the locker room" with leaders from Gainbridge, the Women's Sports Foundation, and Parity as they shared what they learned in designing, launching, and evolving Parity Week by Gainbridge, a nationwide movement to celebrate and amplify girls and women in sports and education.
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Stability: A Superpower in Uncertain Times
Event Recaps February 27, 2025Consumer Reports shared how it’s evolving its messaging and platform strategy to meet consumers where they are, emphasizing impact, nostalgia, and positivity through purpose-driven campaigns.
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Surviving and Thriving in the “Silver Tsunami”
Event Recaps February 27, 2025During a session at the 2025 ANA Nonprofit Conference, Renee Durnin, senior client strategist at The Stelter Company and Laura Spellings, manager of gift planning marketing and operations at World Wildlife Fund, discussed best practices for marketing legacy giving to the baby boomer generation.
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The 75th Club: Secrets from the Top Fundraising Programs
Event Recaps February 27, 2025This session looked at organizations in the M+R Benchmarks' top 75th percentile and explored what sets these top performers apart from their peers, highlighting innovative approaches, effective tactics, and lessons learned in the ever-evolving digital landscape.
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The Fundraising Paradox: Modern Strategies for Engaging a Diverse Donor Base
Event Recaps February 27, 2025As the base of small-dollar supporters shrinks and high-net-worth donors age, nonprofits must innovate to sustain funding. This session tackled the growing paradox in nonprofit fundraising where traditional models struggle amid changing donor demographics and expectations.
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