Event Recaps
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GSK: Push Creative Boundaries in Highly Regulated Industries
Event Recaps January 23, 2025In a regulated industry like pharma, how can creative and production leaders inspire their staff to push creative boundaries? Here, GSK's John Wall offered advice to fellow leaders dealing with corporate regulations on how they can make the most of the tactics at their disposal to deliver messages with impact.
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Make the Most of Your Studio with Episodic Content: Lessons from PennyMac
Event Recaps January 23, 2025During a session at a 2025 meeting of the ANA’s Production Management Committee, PennyMac described how it built up its in-house video-production capabilities and the value that they deliver for the organization.
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Safeguarding Consumer Data: Compliance with Privacy Laws on Brand-Owned Websites
Event Recaps January 23, 2025During a January 2025 ANA MarTech Committee meeting, Elliot Bell, COO at Compliant, discussed data compliance risks and best practices to avoid them.
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Secrets Behind Effective Marketing Measurement
Event Recaps January 23, 2025In this session, Transunion provided a dive deep into the core principles of effective marketing measurement, exploring how to: Define Clear KPIs: Choose the Right Tools and Frameworks; Understand Data Integration; Optimize Marketing Spend; and Translate Data into Actionable Insights.
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Unifying Analytics into One Ecosystem
Event Recaps January 23, 2025Learn how Bayer achieved stronger alignment and more consistent recommendations for the marketing team by integrating marketing mix modeling (MMM) and multi-touch attribution (MTA) into a single ecosystem.
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A Comprehensive Review of Culture Codes for 2025
Event Recaps January 22, 2025Refinery29’s Julie Arbit, global SVP of insights, and Chelsea Sanders, VP of brand strategy and development, shared a summary of the culture codes their organization has identified that will be critical in 2025 and beyond.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Event Recaps January 22, 2025Accenture Song shared insights from its 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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Future Consumer 2026
Event Recaps January 22, 2025At a January 2025 ANA 1-Day Conference, trend-forecasting firm WGSN projected two significant trends in consumer sentiments that will take shape over the next two years and two ascendant types of consumers that will emerge from those trends.
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Lessons on Demonstrating In-House Agency Value
Event Recaps January 22, 2025In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?
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Pinterest Predicts 2025: The Not-Yet-Trending Report
Event Recaps January 22, 2025The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. Pinterest's Sydney Stanback unpacked how to tell the difference — and why it matters for both consumers and brands.
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Protecting the Creative Environment for Your In-House Team
Event Recaps January 22, 2025Megan Crespo, graphic design lead at Ferguson, shared key tips to shield your team from the downside of the corporate grind.
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Retail Trends Shaping 2025 and Beyond
Event Recaps January 22, 2025Trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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The Next Big Thing from CES
Event Recaps January 22, 2025During a January 2025 ANA 1-Day Conference, Brian Cooley, principal of Cooley Insights, delivered a look at the year ahead in technology based on the 2025 CES show in Las Vegas.
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A Crisis in Customer Service and Complaint Handling
Event Recaps January 16, 2025The 2025 National Customer Rage Survey reveals an all-time high in customer problem experiences at 74 percent, with nearly $888 billion in revenue at risk due to ineffective complaint handling and growing customer incivility.
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AI-Driven Media Decisioning: Transforming How We Bid, Buy, and Control Quality Media
Event Recaps January 16, 2025This session examined how advances in AI and automation are changing the way media is activated, with a focus on how new technologies are simplifying the supply chain while simultaneously improving media quality and efficiency.
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Building Global Digital Trust: Coca-Cola's Approach to Seamless Consumer Authentication
Event Recaps January 16, 2025In today's digital ecosystem, brands must balance frictionless user experiences with robust security measures. Learn how Coca-Cola has transformed its consumer authentication strategy through its Global Access Management (GAM) platform.
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Decoding Trust Signals in Modern Brand Leadership
Event Recaps January 16, 2025An analysis of how brands can navigate consumer outrage and declining institutional trust while maintaining authentic purpose-driven initiatives. Author Anne Bahr Thompson examined how to transform the current consumer backlash into opportunities for meaningful engagement and trust rebuilding.
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Eight Predictions for B2B Marketing in 2025
Event Recaps January 16, 2025During a January 2025 meeting of the ANA’s Business Marketing Committee, Bruce Biegel of the management consultancy Winterberry Group offered a series of prognostications for the changes that B2B marketing will undergo in 2025.
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Why B2B Marketing Is Buyer Group Marketing
Event Recaps January 16, 2025During a January 2025 ANA B2B Committee Meeting, Jann Martin Schwarz and Mimi Turner with the B2B Institute fellow LinkedIn explained how focusing on buying decisions and buying groups will help companies become more successful as B2B marketers.
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Activating Ambassadors to Fuel Brand Love in the Toy Industry
Event Recaps January 15, 2025Toy company Basic Fun! was relaunching its Littlest Pet Shop line of bobblehead animal figures. To market the toys, the brand undertook an online brand ambassador program, which it described at a January 2025 meeting of ANA’s Digital and Social Committee.
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