Event Recaps
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Where Is Waldo Going to Be Next? A Conversation About the Evolution of First-Party Data and Finding the “Right” Consumer
Event Recaps February 27, 2025In this session, dive into the latest trends, challenges, and opportunities in using first-party data to not only locate but truly understand your audience. Also, examine the tools and techniques that can help brands navigate the complexities of consumer behavior and enhance their personalization efforts.
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Whiskey, Tequila, and Data: Pernod Ricard’s Recipe for AI-Driven Success
Event Recaps February 27, 2025Discover how AI-driven initiatives for Jameson, Absolut, and other brands are setting new standards in marketing effectiveness, revenue growth management, sales efficiency, and consumer insights.
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Adopting an Audience-Led Approach to Fundraising
Event Recaps February 26, 2025During a session at the ANA’s 2025 Nonprofit Conference, a panel of veteran fundraisers urged fellow marketers in the nonprofit space to abandon channel-led approaches to marketing in favor of audience-led ones.
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Brand Strategy in the Midst of Flux
Event Recaps February 26, 2025In this session, Habitat for Humanity International's Amy Dunham discussed how a well-known but not well-understood nonprofit’s marketing team leveraged a brand refresh effort to get — and fully occupy — a seat at the strategy table.
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Chronic Non-Responders 2.0: Optimizing with Predictive AI Modeling
Event Recaps February 26, 2025This session showcased how PETA, in collaboration with Mal Warwick and Data Axle Nonprofit, utilized predictive AI and machine learning to enhance their donor acquisition program.
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Commerce Trends and Predictions
Event Recaps February 26, 2025Crafted shared its latest commerce predictions and trends, including the increasing role of user-generated content in retail media and how brands can seamlessly integrate creator content into retailer paid media.
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Doing More with Less Track: Innovation on a Budget
Event Recaps February 26, 2025During a session at the 2025 ANA Nonprofit Conference, Maeve Strathy, VP of client relationships at Blakely, and Lacey Stone, chief development officer at UNHCR U.S., shared tactics for budget-friendly innovation.
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Don’t Break the Bank: Free/Low Cost Highly Impactful Strategies
Event Recaps February 26, 2025This panel of industry leaders shared their experiences developing strategies to maximize their expense budgets to not only hit short term goals, but also set up their programs for long-term sustainable success.
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Four Tips for Nonprofits from CFOs
Event Recaps February 26, 2025During a session at the ANA’s 2025 Nonprofit Conference, a panel of nonprofit CFOs offered advice to their colleagues in the same space.
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Health Equity: What We’ve Learned and What We’re Doing to Provide Health and Hope to Everyone, Everywhere
Event Recaps February 26, 2025The American Heart Association has rallied the strength and will of its millions of volunteers and supporters to make health equity a reality for all. This presentation highlighted some of the compelling reasons this work is so important and how it influences the ability to achieve health outcome goals.
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How Are Consumers Thinking About Generative AI Ads? A Neuroscience Study
Event Recaps February 26, 2025NielsenIQ's neuroscience research reveals significant challenges with AI-generated advertising, finding that consumers readily identify AI creative, respond with negative sentiment, and demonstrate lower memory activation and action intent compared to traditional ads.
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How Text Messaging Campaigns Are Transforming Nonprofit Fundraising
Event Recaps February 26, 2025Beyond Direct and PWNA shared compelling evidence for implementing text messaging campaigns, demonstrating how SMS/MMS fundraising dramatically outperforms email in engagement and ROI while providing case studies and compliance guidance for nonprofits.
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On the Hill and in the States: Navigating 2025 and Beyond
Event Recaps February 26, 2025In 2025, nonprofits must adapt to a rapidly shifting policy landscape. This session provided a concise briefing on key legislative trends and policy shifts affecting the sector, offering leaders a roadmap for navigating new regulations and advocacy opportunities.
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Pickleball and Pop Culture: How Nature Made Vitamins Served a Smash Hit on Social
Event Recaps February 26, 2025During a February 2025 ANA Digital and Social and Commerce Marketing Committee Meeting, Courtney Davis, senior manager at Pharmavite, discussed ways to enhance brand reach and relevance through cultural connection.
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Rapid-Fire Savings: 20+ Low-Cost Tactics That Get Results
Event Recaps February 26, 2025In this rapid-fire session, speakers reviewed ways that non-profits can save costs in direct response programs while generating impressive results. With case studies, testing results, and creative samples, speakers shared low-cost, but high-impact, tactics to improve response.
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The Evolution of Giving (and Receiving)
Event Recaps February 26, 2025This session explored the evolving dynamics of giving and receiving in the nonprofit sector, drawing from the founding of wegotthis.org, the first nonprofit gift registry for cancer patients, which raised over $1 million in three years.
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I Wish I'd Thought of That!
Event Recaps February 25, 2025In this session, some of the industry’s top creative minds dissected and analyzed cutting-edge creative ideas. The panel discussed a wide range of campaigns in a variety of media including direct mail, digital advertising, print, social media, and digital video.
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Journey Mapping for Deeper Donor Relationships in the 21st Century
Event Recaps February 25, 2025Designed for forward-thinking leaders in social impact, this session offered hands-on insights into using journey mapping to create a seamless, tech-enabled approach to engaging donors, advocates, and supporters.
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The Gen AI Savvy Nonprofit
Event Recaps February 25, 2025Discover how nonprofits, from grassroots organizations to large-scale operations, can harness the power of Generative AI to advance their missions and enhance impact. This session unpacked the two faces of AI — AI that happens to you and AI you actively shape.
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What Pro Wrestling Taught Me About Marketing Operations
Event Recaps February 25, 2025What could the theatrical world of pro wrestling have in common with marketing operations and technology? Learn how the wrestling career of Devin Leshin, former marketing technologist at Microsoft, uncovered lifelong lessons in communication, planning, and even sales.
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