Event Recaps
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FTC Remedies Two Years After AMG
Event Recaps November 15, 2023The Supreme Court’s opinion in AMG significantly restricted the remedies available to the FTC in consumer protection cases. This program covers the statutory scheme underlying the FTC’s remedial efforts, how courts have responded to the FTC’s efforts, and what this means for marketers.
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Hey Kids! This Is Advertising! (?And Privacy!)
Event Recaps November 15, 2023From CARU to COPPA to Child Influencers, learn how to navigate the rapidly evolving children’s marketing landscape while staying above the law.
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How Prudential Activated Curtain Up on Broadway
Event Recaps November 15, 2023Prudential, the title sponsor of the Curtain Up Broadway Festival, supported the event with activations across print, digital, video, and experiential channels.
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How to Achieve a Successful CTV Campaign
Event Recaps November 15, 2023Matt Collins from MNTN explained why creative is such an essential performance driver for a successful connected TV campaign and how brands can fill their pipeline, even on a tight budget.
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Is Algorithmic Bias an Unfair Trade Practice?
Event Recaps November 15, 2023In April, an interagency group issued a statement announcing their intention to use their existing authority to address discrimination and bias in automated systems. This panel discusses the legal basis for this theory of liability and practical advice for how companies can protect themselves.
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Shining a Light on "Dark Patterns"
Event Recaps November 15, 2023This panel reviews types of alleged dark patterns, discusses key ways in which surveys can be used to assess consumer perceptions of online experiences, and delves into other practical issues that brands should weigh when considering litigation and regulatory survey research into alleged dark patterns.
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The Impact of Privacy Protections on Digital Advertising
Event Recaps November 15, 2023This panel examines the tension between privacy and advertising efficiency. Topics include new obligations under the 12 state consumer privacy laws, children and older minors (including California’s Age Appropriate Design Act and state regulation of social media use by minors), and more.
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The Most Magical Place on Earth: A Fireside Talk with Disney Lawyers
Event Recaps November 15, 2023Hear from two Disney lawyers, who talk about managing the marketing legal function of this complex theme park, hotel, and cruise line enterprise, including collaborating with creative and technical in-house clients to create magical experiences for guests and managing outside counsel.
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They Said That?! What Can We Do About It?
Event Recaps November 15, 2023You’ve just gotten the call that a competitor is making a claim that the business thinks it shouldn’t. What now? This panel covers the practical steps an in-house legal team can and should take after receiving that call, from analyzing the claim at issue to evaluating all potential enforcement options.
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Third-Party Wiretapping, VPPA, and Deanonymization Litigation: A Moving Target for Brands
Event Recaps November 15, 2023In the past year, a group of creative Plaintiff’s counsel have spawned dozens of lawsuits in California related to website functionality related privacy claims. Speakers discuss some of the trends in these cases, the successful and unsuccessful defenses, and best practices to avoid being the next target.
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Water — The Original 0 Calorie Drink
Event Recaps November 15, 2023This panel explores the legal implications of beverage development and engineering, additives, sourcing and vendor approval, brand development and commercialization, regulatory requirements, sustainability goals, environmental issues, and much more.
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Best Practices for Post-Production Sustainability
Event Recaps November 14, 2023At a November 2023 meeting of the ANA’s Production Management Committee, Jaclyn Paris of Cosmo Street highlighted the massive carbon footprint that can be created by post-production and identified numerous measures that can be adopted to reduce it.
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Data Connects Us: Transforming Healthcare Through AI and Emotional Engagement
Event Recaps November 14, 2023ZS shared how it launched its award-winning “Data Connects Us” campaign with agency partner Stein IAS, turning emotionally qualified leads (EQL) into emotionally connected customer relationships.
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How Bayer Created an In-House Content Production Agency
Event Recaps November 14, 2023Bayer described how it developed an in-house content production team for its North American health division.
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How CNBC Measures Today’s Evolved Business Audiences
Event Recaps November 14, 2023CNBC’s KC Sullivan, president, and Margaret de Luna, SVP and general manager of direct-to-consumer, joined Fast Money’s Melissa Lee to discuss CNBC’s approach to audience measurement and engagement, and key marketing principles to reach today’s business audiences.
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IBM Shared Tips on Getting Closer to Your Customer
Event Recaps November 14, 2023To get closer to the customer, keeping on top of emerging tools in AI and personalization is imperative for today's modern marketers. How do companies decide which tools and go-to-market (GTM) strategies to adopt to enhance customer experience and drive ROI?
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Shaping EX to Optimize Your CX
Event Recaps November 14, 2023Centrical’s April Crichlow shared insights into how employees play a critical part in customer experience (CX) and brand success.
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Using Data to Idle Defection Risk and Improve Retention
Event Recaps November 14, 2023This session covered a data-centric approach to retention, emphasizing the importance of deepening Customer Experience (CX) metrics, adapting retention models to encompass evolving patterns, and coordinating cross-functional execution across marketing, sales, and customer success teams.
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Breaking Through with Influencers in a Competitive Marketplace
Event Recaps November 9, 2023Trilogy, a pioneering natural skincare brand, used the power of niche creators to build brand awareness and drive sales of their international hero products in the U.S.
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How InnovAsian Harnesses Creators to Accelerate Social Growth
Event Recaps November 9, 2023InnovAsian cuisine propelled massive, sustainable social growth by assembling social creators to supplement its influencer strategy when social algorithms demanded video-first lifestyle content.
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