The Impact of Privacy Protections on Digital Advertising
Executive Summary
In the 1920s, retailer John Wanamaker famously remarked "Half of the money I spend on advertising is wasted; the trouble is I don't know which half." Today, advertisers can profile consumers, micro target ads, measure ROI with precision — even down to brick-and-mortar visits and purchases — and cap ad frequency. Regulators attack these advertising strategies as "surveillance capitalism." This panel, including Julia Jacobson, Petrina McDaniel, and Shari Piré, Chief Legal Officer, Plume Design, Inc., examines the tension between privacy and advertising efficiency. Topics include new obligations under the 12 state consumer privacy laws, children and older minors (including California's Age Appropriate Design Act and state regulation of social media use by minors), AI in the advertising industry, expanded privacy protections for health data, and legal attacks on cookies, session replay, and chatbots.
Speakers:
Julia Jacobson
Partner
Squire Patton Boggs
Petrina Hall McDaniel
Partner
Squire Patton Boggs
Shari Piré
Chief Legal Officer
Plume Design, Inc.
CLE Materials
- Session Presentation
- EU-U.S. Data Privacy Framework FAQs
- Merely Monitoring App Activity Data Does Not Support a Claim Under CIPA
- Navigating Class-Action Exposure in Session Replay and Chatbot Litigation
- Sessions Replay Litigation Recap — Open Questions Post-Javier
- Texas Two-Steps into the Childrens Privacy Dance: The Securing Children Online through Parental Empowerment Act
- The Close of the Javier Saga
- The UK Adequacy Decision for the EU-U.S. Data Privacy Framework