The Impact of Privacy Protections on Digital Advertising | Event Recaps | All MKC Content | ANA

The Impact of Privacy Protections on Digital Advertising

Executive Summary

In the 1920s, retailer John Wanamaker famously remarked "Half of the money I spend on advertising is wasted; the trouble is I don't know which half." Today, advertisers can profile consumers, micro target ads, measure ROI with precision — even down to brick-and-mortar visits and purchases — and cap ad frequency. Regulators attack these advertising strategies as "surveillance capitalism." This panel, including Julia Jacobson, Petrina McDaniel, and Shari Piré, Chief Legal Officer, Plume Design, Inc., examines the tension between privacy and advertising efficiency. Topics include new obligations under the 12 state consumer privacy laws, children and older minors (including California's Age Appropriate Design Act and state regulation of social media use by minors), AI in the advertising industry, expanded privacy protections for health data, and legal attacks on cookies, session replay, and chatbots.

Julia Jacobson
Squire Patton Boggs

Petrina Hall McDaniel
Squire Patton Boggs

Shari Piré
Chief Legal Officer
Plume Design, Inc.

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