Event Video
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PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinar Rewinds August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
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Up, Up, and Away!
Conference Session Videos August 25, 2021In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Benchmarking Your Customer Experience Management Strategy
Conference Session Videos August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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Strategies and Perspectives on Marketing to Small Businesses in 2022
Webinar Rewinds August 19, 2021In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.
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Using Attention Metrics to Outperform the Market
Webinar Rewinds August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
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Beyond Campaign Data: How a Media Data Model Can Unlock Significant Value
Event Soundbites August 18, 2021Marketers can optimize efficiencies by consolidating performance data and create a single source of truth.
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Data Strategies — From Overload to Insights
Conference Session Videos August 18, 2021In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.
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Driving the Movement to Zero Emissions
Event Soundbites August 18, 2021Marketing’s job is to build better human connections through a trusted data-driven value exchange.
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Driving the Movement to Zero Emissions
Conference Session Videos August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. In this video, learn how Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future as the company prepares to roll out 30 new electric vehicles.
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Good to Great: Using the Right Data Sources to Maximize Your Investments
Conference Session Videos August 18, 2021In this video, Neustar’s Kayla Coutts and Google’s Nathalie Sun discussed how advertisers can design a good, better, best approach for marketing measurement while also maximizing their investments on Google properties.
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How a Media Data Model Can Unlock Significant Value
Conference Session Videos August 18, 2021Many times, marketers focus on high level campaign metrics as a way of defining success. In this video, learn how Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.
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How to Measure and Optimize Sustainability-Focused Brand Messaging
Webinar Rewinds August 18, 2021In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.
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Overview of the 2021 ANA Masters of Data & Technology Conference
Event Soundbites August 18, 2021In this video, get a two-minute overview of the 2021 ANA Masters of Data & Technology Conference.
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Putting Customers at the Center of Digital Financial Services
Event Soundbites August 18, 2021For Ally Financial, data fuels consumer-centric insights and inspires human connection.
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Putting Customers at the Center of Digital Financial Services
Conference Session Videos August 18, 2021In this video, Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.
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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers
Conference Session Videos August 18, 2021In this video, Marketing Evolution presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.
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The Current State of Addressability
Conference Session Videos August 18, 2021In this session, industry experts provide an update PRAM, an important initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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The Future of Data-Driven Marketing
Event Soundbites August 18, 2021In a cookie-less world, first-party data will be a key currency in targeting and engaging consumers.
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The Future of Data-Driven Marketing
Conference Session Videos August 18, 2021In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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The Next Frontier of Measurement
Conference Session Videos August 18, 2021In this video, a panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.
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