Event Video
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Make it Funomenal
Conference Session Videos August 12, 2021Radio Flyer shared five key principles that can help brands design and build a “FUNomenal” organization.
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Overview of the 2021 ANA Brand Activation & Creativity Conference
Event Soundbites August 12, 2021In this video, get a two-minute overview of the 2021 ANA Brand Activation & Creativity Conference.
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Some Trends in Sponsorship
Conference Session Videos August 12, 2021In this video, Kore Software and Hookit shared insights on sponsorship marketing, including the state of brands’ measurement capabilities and performance-based sponsorships.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Event Soundbites August 12, 2021For Ulta Beauty, building real customer connections has meant nurturing physical, digital, and emotional spaces.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Conference Session Videos August 12, 2021In this video, Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.
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Where LEGO’s Digital Creative Director Finds His Inspiration
Event Soundbites August 12, 2021James Gregson, digital creative director The LEGO Group, shared some of the ways he and his creative team get and stay inspired.
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Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing
Webinar Rewinds August 11, 2021What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.
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Building a Heritage Brand Through Doing and Saying
Event Soundbites August 11, 2021Sun-Maid reimagined brand growth with a “do” stance that connected consumers’ heads and hearts.
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Building a Heritage Brand Through Doing and Saying
Conference Session Videos August 11, 2021In this video, Fernando Herrera, vice president of marketing at Sun-Maid, shared the story of how its Board of Imagination came to life. The company had achieved 98 percent awareness, but still essentially had a relevancy opportunity.
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Building Local Brand Relevance as a Global Brand
Event Soundbites August 11, 2021When activating internationally, it’s critical for brands to demonstrate relevance to local needs.
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Building Local Brand Relevance as a Global Brand
Conference Session Videos August 11, 2021In this video, 3M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Innovation and Ideation
Event Soundbites August 11, 2021Improvisation skills can help you effectively ideate in the moment with your audience.
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Innovation and Ideation
Conference Session Videos August 11, 2021In this session, Second City used the fundamentals of improvisation — the same skills its actors use on stage — to show marketers how it can be applied to the ideation process by using the mentality of failing hard and failing fast.
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Inspiring a New Generation of Outdoor Athletes
Event Soundbites August 11, 2021Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.
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Inspiring a New Generation of Outdoor Athletes
Conference Session Videos August 11, 2021In this video, Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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Protecting Your Brand from Online Disinformation through Contextual Intelligence
Webinar Rewinds August 11, 2021In this webinar, presenters discussed the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
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Redefining the Retail Experience
Event Soundbites August 11, 2021Marketers need to understand consumers’ autopilot to achieve desired purchasing behavior.
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Redefining the Retail Experience
Conference Session Videos August 11, 2021The Retail Experience is constantly evolving to address changes in customer and business needs. McDonald's and The Marketing Store shared how leaning into consumer insights and behavior is helping them convert bold, brand-led ideas into transactions at retail.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Event Soundbites August 11, 2021Consumer trust in virtual influencers is built through utility and compelling storylines.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Conference Session Videos August 11, 2021This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.
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