Event Video
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Three Secrets to Spark Brand Activation That Resonates
Conference Session Videos August 11, 2021In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Brand Activation Legal Webinar: August 2021
Webinar Rewinds August 10, 2021In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.
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Executing the Big Idea Through to the Point of Purchase
Event Soundbites August 10, 2021ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.
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Executing the Big Idea Through to the Point of Purchase
Conference Session Videos August 10, 2021In this video, speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Fueled by the Future
Conference Session Videos August 10, 2021Learn how Engine Shop is re-focusing experiential intent on building platforms for soulful assemblage around brand purpose versus brand product to incite and nurture the meaningful connections.
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Serta: Innovation at Every Touchpoint
Conference Session Videos August 10, 2021In this video, Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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Partnership for Responsible Addressable Media: Community Update
Webinar Rewinds August 6, 2021In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.
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Recruiting and Onboarding in a Virtual or Hybrid Environment
Webinar Rewinds August 5, 2021In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.
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Building A Foundation of Trust to Bring More Value to Your Consumers in a Physical and Digital World
Conference Session Videos August 4, 2021In this video, Jill Cress, VP of Consumer Marketing at PayPal, shared trends on consumer behavior coming out of the pandemic to explore the consumer mindset on how they are thinking about their relationship with money, paying, and shopping in a post-pandemic world.
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How an #OffTheWall Ethos Embodies Purpose and Drives Brand Loyalty
Conference Session Videos August 4, 2021In this video, Kristin Harrer, Vans CMO, discussed how the brand looks to uplift, celebrate, and empower creative ambassadors and local communities to share their stories and amplify the power of creativity.
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How an Asian-American Agency Took a Stand Against Hate
Event Soundbites August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
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How an Asian-American Agency Took a Stand Against Hate
Conference Session Videos August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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How Marketers Can Lead the DE&I Business Transformation Journey
Webinar Rewinds August 4, 2021Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. In this webinar, learn how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation.
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Inspired by Service
Conference Session Videos August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. In this video, the company shared case studies of brands having a positive impact on consumers’ lives.
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Inspiring Girls to Create a Better Tomorrow
Conference Session Videos August 4, 2021Ideas and inspiration can come from anywhere. In this video, Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Life Is Good: Optimism Over Adversity
Conference Session Videos August 4, 2021In this video, Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Measuring Impact of The World's Most Important Inspirational Messages
Conference Session Videos August 4, 2021In this video, James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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Time to Get Personal with Purpose
Conference Session Videos August 4, 2021In this video, Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Event Soundbites August 4, 2021Pearle Vision has achieved brand growth by using human truths to connect emotionally with consumers.
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Using Human Truths in Brand Building
Conference Session Videos August 4, 2021In this video, Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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