Event Video
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Five Keys to Connecting with Gen Z
Event Soundbites December 8, 2020To win the engagement of Gen Z consumers, marketers need to be brave and to declare a clear strategy for action.
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Marketing Tactics by White Castle
Event Soundbites December 8, 2020In this video, White Castle shared some of the notable marketing tactics it has been using recently.
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Rind-Blowing Marketing From Wisconsin Cheese
Event Soundbites December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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Building a Globally Consistent Brand with Local Relevance
Conference Session Videos December 1, 2020In this video, April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Conference Session Videos December 1, 2020In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Keeping America Safe
Conference Session Videos December 1, 2020In this video, Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.
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Living Our Story — In the Good Times and the Bad
Conference Session Videos December 1, 2020In this video, Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.
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Using Data to Drive Influencer Marketing Effectiveness
Conference Session Videos December 1, 2020In this video, Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
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Radio Listener Insights and Strategies to Reach Them
Webinar Rewinds November 19, 2020In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.
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AIMM in 2020: It’s Time for Brands to #SeeAll
Conference Session Videos November 17, 2020In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Event Soundbites November 11, 2020Marketers need to understand new technologies and data flows to ensure compliance with privacy laws.
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Conference Session Videos November 11, 2020In this video, top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.
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The Evolution of Social Advertising in 2020
Webinar Rewinds November 11, 2020To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.
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Five Marketing Strategies for the Historic 2020 Holiday Season
Webinar Rewinds November 5, 2020In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020.
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Conference Session Videos October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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Today and Tomorrow in Tweets
Conference Session Videos October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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The Future of B2B Marketing
Event Soundbites October 15, 2020Strategic alignment with future customer needs and competition is crucial to success in B2B marketing.
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The Future of B2B Marketing
Conference Session Videos October 15, 2020In this video, Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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Google Illuminates the B2B Landscape
Conference Session Videos October 14, 2020In this video, Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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Using Data to Drive Results: How to Design Smarter Influencer Campaigns
Webinar Rewinds October 8, 2020This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.
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