Event Video
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Email Marketing Innovation: How to Level Up and Stand Out
Conference Session Videos June 22, 2020In this video, Marketo shared its unique approach to segmenting audiences to deliver valuable content to the right people in real-time.
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Insights on Shifting Viewing Behavior and Show Discovery
Webinar Rewinds June 22, 2020Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.
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Playing the Long Game: Building Relationships in Times of Uncertainty
Webinar Rewinds June 22, 2020In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.
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Navigating Changing Consumer Behavior during COVID-19
Webinar Rewinds June 16, 2020In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.
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How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust
Webinar Rewinds June 15, 2020In this webinar Axiom, and Matterkind dive into the importance of trust in the marketing/advertising ecosystem and how using data, inventory, technology, and audience strategy to engage consumers in an authentic way will help those content experiences shine.
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Six Ways to Redesign Scope of Work Programs in Uncertain Times
Webinar Rewinds June 5, 2020In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.
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Putting the B2B Customer Front and Center: A Holistic Approach
Webinar Rewinds June 3, 2020In this webinar, Merkle, B2B International, and guest speaker from Forrester dove deeper into these survey findings and discussed ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace.
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Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities
Webinar Rewinds June 1, 2020In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.
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Marketing in Anxious Times: People’s Psychology Is Changing
Webinar Rewinds May 26, 2020In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.
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How Multicultural Marketers are Navigating COVID-19
Conference Session Videos May 22, 2020In this video, ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.
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Leaning Into Tribalism: How Brands and Retailers Are Winning in the New Normal
Webinar Rewinds May 21, 2020This presentation explored the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.
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Recession-proof? Strengthening Your Brand in Turbulent Times
Webinar Rewinds May 19, 2020In this webinar, Analytic Partners discussed how to support decision making and reduce risk by balancing the long- and short-term, leveraging scenario planning and increasing speed to insights.
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Data Sources for Media: A Buyer’s Guide
Webinar Rewinds May 18, 2020This webinar introduced listeners to a brief overview of the data ecosystem, why evaluating data before purchase is important, five criteria to use to evaluate the quality of a dataset, and specific steps to follow when considering purchasing a dataset.
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COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China
Webinar Rewinds May 11, 2020This webinar explored lessons that could be of value to brands in the U.S. regarding COVID-19 recovery — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.
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Marketing to Gen Z and Millennials: Driving Brand Love in the Age of Sustainability
Webinar Rewinds May 6, 2020This presentation provided an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.
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How Brand Positivity Overcomes Cultural Stress
Webinar Rewinds May 5, 2020The Shipyard Marketing Engineers broke down how marketing can be a force for good to help heal our culture as we start to enter into the new normal. New, custom research conducted specifically for this webinar was unveiled with the most updated data available on the topic.
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Data and Tech: What Brands Need to Know About Engaging the Consumer in Crisis
Webinar Rewinds April 21, 2020In this webinar, join Resonate’s Jason Schneider for a frank discussion on quickly emerging consumer trends in health habits, finances, dining out, emergency shopping, and more.
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eMarketer Big Picture View: Where TV and OTT/Streaming Worlds Collide
Webinar Rewinds March 26, 2020In this data-infused webinar, eMarketer co-founder Geoff Ramsey painted a vivid picture of how the worlds of traditional TV, movie distribution, and video streaming will collide over the next 12 to 18 months.
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Payment Terms: Current Practices for Marketing Services
Webinar Rewinds March 23, 2020In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.
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