Event Video | ANA Marketing Knowledge Center

The Total TV Landscape in 2020

Webinar Rewinds October 1, 2020

In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.

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How B2B Companies Are Adapting Customer Engagement Strategies During COVID

Webinar Rewinds September 28, 2020

To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.

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Exponential Z: How Gen Z Women Are Rising to Today’s Challenge and Redefining What's Next

Webinar Rewinds September 24, 2020

In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.

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Consumer Identity: The Key to Personalized Creative and Content in a Direct-To-Consumer World

Webinar Rewinds September 1, 2020

In this session, brands learned how to leverage consent-based consumer identity for precision marketing by serving the right content to the right person in the right place and the right moment.

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Cannabis Marketing in 2020

Conference Session Videos August 28, 2020

In this video, learn about the emerging U.S. cannabis industry, which presents unique challenges to marketers working in the highly regulated and sometimes misunderstood field.

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The Impact and Opportunities of Cookie-less Advertising

Webinar Rewinds August 25, 2020

In this webinar, Marketing Evolution's Chief Data and Technology Officer, Michael Cohen explored the future of attribution as Google implements changes for DoubleClick and the Chrome Browser.

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Data-Driven Marketing Trends for CPG and Consumer-Focused Brands

Conference Session Videos August 19, 2020

In this video, Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.

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Exploring Remote Channels to Drive Recovery Post COVID-19

Conference Session Videos August 5, 2020

In this video, learn how the pandemic presented nonprofits and commercial organizations that met a need amid lockdown orders with a unique opportunity to drive future growth.

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Improving Data and Creating Pandemic Personas

Conference Session Videos July 29, 2020

In this video, Analytics IQ examined some of the causes and consequences of bad data and then identified four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.

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Ensuring Marketing Continuity for Sustainable Growth

Webinar Rewinds July 28, 2020

In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

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Reopening America: Tracking Data on Where U.S. Customers Stand Today

Conference Session Videos July 27, 2020

In this video, Ericka Podesta McCoy, CMO at Resonate, discussed how marketers should use the plethora of data that is available regarding COVID-19 and evolving consumer behaviors.

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How Marketers Must Adjust to the New Trial Mentality

Webinar Rewinds July 23, 2020

This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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BIC’s Journey to Global Digital Acceleration

Webinar Rewinds July 22, 2020

In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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How Turtle Wax 'Broke the Internet' with Influencer Marketing

Conference Session Videos July 21, 2020

The Turtle Wax team will discuss how it proved that success is possible in a changing marketplace with the launch of their new Hybrid Solutions product line.

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A Guide to Growth Marketing During COVID-19

Webinar Rewinds July 20, 2020

In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19

Webinar Rewinds July 16, 2020

In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.

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Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

Webinar Rewinds July 15, 2020

In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.

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The State of Sponsorship and Experiential Marketing: Where to Next?

Webinar Rewinds July 10, 2020

In this webinar, Global Managing Director at IEG, Peter Laatz, and Director of Brand Activation, and Sponsorship and Experiential Marketing at ANA, Gena Casciano discussed the state of the Sponsorship Marketing industry, and how brands are adapting to these challenging times.

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