Event Video | ANA Marketing Knowledge Center

Brand Value Measurement — Opportunities and Challenges

Conference Session Videos March 6, 2020

In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.

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Demystifying the Growing and Complex Marketing Technology Ecosystem

Event Soundbites March 3, 2020

Marketing technology and operations should be guided by intuition and empathy with customers.

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Demystifying the Growing and Complex Marketing Technology Ecosystem

Conference Session Videos March 3, 2020

In this video, Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.

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How Marketing Data and Technology Can Improve Patient Experience In Health Care

Conference Session Videos March 2, 2020

In this video, a panel of industry experts discussed the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.

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Do This, Not That! Email and Emerging Media Techniques

Webinar Rewinds February 25, 2020

In this webinar, explore the top email marketing tactics that hold long-term value and drive results.

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What Do All These Indices Tell Us?

Conference Session Videos February 20, 2020

In this video, Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.

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Skip Direct to Consumer. Go Direct to Value.

Webinar Rewinds February 19, 2020

To compete with startup DTCs, brands must look beyond the idea that DTC is a new channel to focus on the broader restructuring of consumer relationships that Forrester calls direct-to-value (DTV).

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The State of Content Marketing in 2020 — Content as a Business Strategy

Webinar Rewinds February 12, 2020

In this webinar, The Content Advisory went through new research on Content Marketing, explored the business model of content, and discussed how to develop the optimal business purpose and focus for a truly measurable content strategy.

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Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand

Webinar Rewinds February 5, 2020

Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.

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eMarketer’s Geoff Ramsey Presents: 6 Big Trends that will Shape Marketing in 2020

Webinar Rewinds January 29, 2020

Prepare for upcoming trends, and get ahead of the curve, by listening to eMarketer’s co-founder and Chief Evangelist Geoff Ramsey as he explains what’s happening as we begin 2020, points to where things are headed over the course of the year, and provides a clear roadmap for how to respond.

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CES 2020: Bringing the Tech and the Trends to Modern Marketers

Webinar Rewinds January 22, 2020

This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.

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Where Is Email Marketing Heading in 2020?

Webinar Rewinds January 17, 2020

In this webinar, industry experts shared their perspectives on where email marketing is heading in 2020.

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Pandora: Six Trends That Will Impact Audio and Marketing in 2020

Webinar Rewinds January 16, 2020

In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

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The Future of Search Marketing: What's Now. What's Next.

Webinar Rewinds January 8, 2020

In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.

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An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms

Conference Session Videos November 20, 2019

In this video, eMarketer senior analyst Jasmine Enberg explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.

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A Futurist Prepares for the Future

Event Soundbites October 4, 2019

To think like an insightful futurist, you have to challenge the status quo by tapping into trends.

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How to Remain Relevant in Transformational Times

Event Soundbites October 4, 2019

Tips for staying relevant — make learning new things a daily habit and build a case for the opposite of what you believe.

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How to Remain Relevant in Transformational Times

Conference Session Videos October 4, 2019

In this video, Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.

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State of Media 2020 and the Trends to Watch

Event Soundbites October 4, 2019

Marketers are advised to cap their frequency when entering the streaming TV space.

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State of Media 2020 and the Trends to Watch

Conference Session Videos October 4, 2019

In this video, The Hershey Co. addressed the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.

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