Event Video
-
Investing for Growth: Communicating to the C-Suite
Conference Session Videos April 2, 2025During a session at the 2025 ANA Media Conference, Kalli Chapman, vice president and head of paid media and content strategy at Prudential Financial, shared best practices for discussing media investment with C-suites.
view -
Overview of the 2025 ANA Media Conference
Event Soundbites April 2, 2025In this video, get a two-minute overview of the 2025 ANA Media Conference.
view -
Reimagining Context: How AI Is Reshaping Advertising and Brand Safety
Conference Session Videos April 2, 2025In this video from a session at the 2025 ANA Media Conference, Jonah Goodhart, co-founder of and CEO at Mobian, discussed how AI is affecting context and brand safety.
view -
The Wall Street Perspective on the "Data Era"
Conference Session Videos April 2, 2025In this video from a session at the 2025 ANA Media Conference, Brian Nowak, managing director at Morgan Stanely, discussed the future of AI from a Wall Street perspective.
view -
The Wall Street Perspective on the "Data Era"
Event Soundbites April 2, 2025A growth imperative for marketers is making sure they’re invested in technologies that create new utility for consumers.
view -
Digital Advertising's Next Chapter: Jeff Green and Lou Paskalis on Media's AI Revolution
Conference Session Videos April 1, 2025In this discussion, Jeff Green explored The Trade Desk's innovative approach as digital advertising accounts for more and more of the $1 trillion dollar advertising total addressable market, while Lou Paskalis added his deep expertise in brand safety and media investment strategy.
view -
Digital Advertising's Next Chapter: Jeff Green and Lou Paskalis on Media's AI Revolution
Event Soundbites April 1, 2025Marketers need to understand the complexity of the digital ecosystem so there’s a common vocabulary.
view -
Eliminating Waste Via Cross Media Measurement
Conference Session Videos April 1, 2025Current measurement systems, often funded by media sellers, can’t keep up with changes in consumer habits and the media landscape. In this video, learn more about Aquila, built by marketers for marketers and owned by the ANA, which measures deduplicated reach and frequency.
view -
Firestarter Session: Debunking the Myths About Data-Driven Video
Conference Session Videos April 1, 2025In this video, Simulmedia's Kim Jones cut through the noise to debunk some common misconceptions surrounding data-driven video to clarify what truly creates effective and differentiated strategies.
view -
Turning Ads into Experiences at GM
Conference Session Videos April 1, 2025In this video, General Motors Shenan Reed explored how to advertise to consumers who actively avoid ads in a world where privacy concerns, attention scarcity, and shifting technologies are redefining marketing tactics.
view -
How H&R Block Is Creatively Reaching Gen Z
Conference Session Videos April 1, 2025In this video, learn how H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, repositioned themselves and put a sigh-inducing topic like "taxes" on the cutting-edge of culture.
view -
How H&R Block Is Creatively Reaching Gen Z
Event Soundbites April 1, 2025Branded entertainment has allowed H&R Block to connect with ad-resistant Gen Z consumers.
view -
How Unilever Pairs Marketing and Media for Maximum Impact
Event Soundbites April 1, 2025A creator-first strategy in tandem with media is optimizing Unilever’s influencer marketing spend.
view -
Mastering Media's Next Frontier
Conference Session Videos April 1, 2025As the media landscape continues to undergo rapid transformation, the role of media leaders has never been more important. In this video, hear from CEO Bob Liodice on what the ANA is doing to create greater growth, measurement, and transparency for media leaders.
view -
Retail Media: What We (Don't) Talk About
Conference Session Videos April 1, 2025This session focused on discussing some of the new frictions and old fault lines related to retail media and how media teams, media agencies, and the retail media networks can work better together moving forward.
view -
Retail Media: What We (Don't) Talk About
Event Soundbites April 1, 2025One of the major challenges for retail media is determining who controls the budget.
view -
The Evolution of Agency Partnership: Breaking Down Walls Between Media, Data, and Tech
Conference Session Videos April 1, 2025In this video, Dave Penski, CEO of Publicis Media, provided an insider's view on how modern holding companies deliver client value through strategic acquisition and integration.
view -
The Evolution of Agency Partnership: Breaking Down Walls Between Media, Data, and Tech
Event Soundbites April 1, 2025At a time when mass reach is largely unattainable, marketers need to make mass relevance the media goal.
view -
Turning Ads into Experiences at GM
Event Soundbites April 1, 2025GM is looking beyond heavy usage platforms to develop competitive media strategies that capture unique eyeballs.
view -
Ally Financial's Partnership with Q.Digital on LGBTQ Marketing
Conference Session Videos March 31, 2025Ally Financial showcased their partnership with Q.Digital on a custom video series that elevated financial challenges and solutions for LGBTQ, while driving lifts in awareness and consideration.
view