Event Video
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Asian Marketing at Delta
Conference Session Videos March 31, 2025Ally Financial showcased their partnership with Q.Digital on a custom video series that elevated financial challenges and solutions for LGBTQ, while driving lifts in awareness and consideration.
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Inclusive Marketing and Media Investment
Event Soundbites March 31, 2025Reach, representation, relevance, and resonance are central to P&G’s media mindset for growing multicultural market share.
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Remezcla Media Group on Hispanic Marketing at Sephora
Conference Session Videos March 31, 2025In collaboration with Sephora, Remezcla Media Group showcased their beauty vertical launch, highlighting a dynamic 360° campaign that strategically places Sephora at the heart of cultural beauty conversations, driving engagement and amplifying its presence among the Hispanic audience.
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The State of the Open Internet
Conference Session Videos March 31, 2025In this video, Jounce Media's Chris Kane explores the way that money moves from demand-side platforms (DSPs) to publishers in the programmatic ecosystem, a line of research that has yielded numerous insights. Topics covered include the commodification of digital media, content velocity, and header bidding.
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Why Is Marketing Investment Getting Harder Instead of Easier?
Conference Session Videos March 31, 2025In this video, industry leaders uncovered ways AI-driven attribution is making waves in the C-suite by providing fast answers to the most pressing measurement questions, reducing time to decision, and powering marketing ROI.
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Building a Thriving Gen AI Culture for Marketing Success
Conference Session Videos March 28, 2025In this video, Kyndryl's director of content shared a proven framework for successfully integrating generative AI into marketing organizations while maintaining a human-centric approach that increases adoption, enhances creativity, and maintains governance for sustainable innovation.
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Building a Thriving Gen AI Culture for Marketing Success
Event Soundbites March 28, 2025Continuous learning and tapping contextually relevant data are keys to success in a time of accelerated GenAI.
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Content for the Next Wave: Mattel’s Game-Changing Approach to Modern Content Supply Chains
Conference Session Videos March 28, 2025In this video, Mattel and Tenovos shared how they collaborated to transform Mattel’s content management system by embracing composable frameworks and AI-powered tools.
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Making Marketing More Human Through AI
Conference Session Videos March 28, 2025In this session, Shelly Palmer, CEO of The Palmer Group, unveiled how AI is making marketing more “human” and deepening customer relationships.
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Making Marketing More Human Through AI
Event Soundbites March 28, 2025Good leadership is critical to keeping up with evolving challenges and opportunities in an AI-driven landscape.
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Overview of the 2025 ANA AI and Technology for Marketers Conference
Event Soundbites March 28, 2025In this video, get a two-minute overview of the 2025 ANA AI and Technology for Marketers Conference.
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Personalization Via Cohorts: How Targeted AI and Privacy Come Together with Twins of Your Consumers
Conference Session Videos March 28, 2025Agencies and brands need respectful ways to personalize consumer interactions. In this video, learn how AI twins enable deeper research than synthetic data, traditional surveys, panels, or focus groups ever could.
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Regulatory Panel
Conference Session Videos March 28, 2025In this video from the 2025 ANA AI and Technology for Marketers Conference, Giovanni Capriglione, Texas State Representative at the Texas House of Representatives and Chris Duffey, head of generative AI at Adobe, sat down for a regulatory panel on AI.
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Seven Ways in Which AI Is Already Changing Work
Conference Session Videos March 28, 2025In this video from the ANA’s 2025 AI and Technology for Marketers Conference, Martin Kihn of Salesforce identified seven significant ways in which AI is already changing work.
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Seven Ways in Which AI Is Already Changing Work
Event Soundbites March 28, 2025Marketers need to be sensitive to the impact AI will have on their introverted team members.
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The Future of Human Connection
Conference Session Videos March 28, 2025In this video, Meta's Veronica Parker-Hahn explored the emerging technologies moving society toward a mixed-reality future. From the promise of Orion glasses to multimodal AI experiences, these advancements are poised to revolutionize how we collectively interact with each other and the world around us.
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The Future of Human Connection
Event Soundbites March 28, 2025For Meta, AI innovation will be driven by focusing on the human experience and helping people be more present and connected.
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Firestarter Session: AI and the Death of Inauthentic Influencers — Where Humans Still Win
Conference Session Videos March 27, 2025In this session, Kantar unpacked the latest research proving that real people — whether celebrities, creators, or everyday consumers — are still the driving force behind advertising effectiveness and impact, and the role AI should play in scaling that impact.
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Harnessing AI for Smarter Insights: How Synthetic Personas and AI-Powered Hubs Are Transforming Marketing
Event Soundbites March 27, 2025An AI-integrated innovation process is allowing Newell Brands to accelerate its speed-to-market capabilities.
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How AI Can Be a Powerful Tool for Inclusivity
Conference Session Videos March 27, 2025In this video, a panel of experts discussed inclusivity as it relates to AI, including key leadership shifts marketers and brands must make so that innovation aligns with inclusive values and the ways in which AI can help solve problems beyond just process inefficiencies.
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