Event Video | ANA Marketing Knowledge Center

American Heart Association: How Inclusive Storytelling Saves Lives in the AAPI Community

Webinar Rewinds May 15, 2025

In this webinar, learn how a campaign from the American Heart Association leveraged emotionally resonant storytelling, multilingual content, and a strategic media approach to successfully engage underserved Asian American and Pacific Islander (AAPI) communities with life-saving education.

view

ESG: Where Does It Stand and Where Is It Going?

Webinar Rewinds May 13, 2025

This webinar took a holistic look at the current ESG landscape. In addition to providing an update on ESG-related advertising developments, speakers explored how companies are responding to the changing dynamics around ESG-related messaging and corporate governance as well as how to be prepared for potential scrutiny moving forward.

view

Programmatic Transparency in 2025: Actionable Insights from the New Q1 ANA Benchmark Report

Webinar Rewinds May 8, 2025

In this webinar, get an expert breakdown of the just-released Q1 2025 ANA Programmatic Transparency Benchmark Report and gain actionable strategies to immediately capitalize on its findings.

view

Unlocking the Power of Membership: Maximizing Your ANA Benefits

Webinar Rewinds May 1, 2025

ANA is one of the most influential communities of marketers in the world. In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.

view

Best Practices of AI Governance

Conference Session Videos April 30, 2025

In this video, Krista Sande-Kerback from Computer Generated Solutions addressed the critical challenge facing marketing leaders today: how to effectively govern AI use across organizations while protecting intellectual property, preventing bias, ensuring compliance, and maintaining brand integrity.

view

How Blue Cross Blue Shield Fosters Health Inclusion Through the Power of Targeted Marketing

Webinar Rewinds April 30, 2025

Research shows that improving health outcomes begins with addressing health challenges through improved health literacy. This case study from Blue Cross Blue Shield of Massachusetts offers practical strategies and a helpful framework to guide brands in supporting and connecting with local communities.

view

Insights from the Conversation Board

Conference Session Videos April 30, 2025

The Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. A panel of experts offered their advice on topics related to marketing procurement, sourcing, and financial management challenges.

view

Look Inside 4As/ANA Client-Agency Relationship Tenure Report

Conference Session Videos April 30, 2025

In this session centered on a new report from the 4As and ANA on client-agency AOR tenure, speakers explored the latest trends in client-agency tenure, how it varies by agency type, how to achieve value nirvana, and the role mandatory reviews have.

view

Overview of the 2025 ANA Advertising Financial Management Conference

Event Soundbites April 30, 2025

In this two-minute video, get an overview of the 2025 ANA Advertising Financial Management Conference.

view

The Commerce Disruption: Understanding the Impact on Consumer Brands

Conference Session Videos April 30, 2025

This session provides procurement and finance leaders a fresh lens on how key disruptors pose risks to business performance, the challenges limiting success, and the factors to consider in making more informed decisions.

view

Be Careful What You Ask For: What Agencies Won’t Tell You When Negotiating

Conference Session Videos April 29, 2025

In this video from a session at the 2025 ANA Advertising Financial Management Conference, the Martin Agency offered an honest perspective on how to create healthier, more effective agency partnerships from the very beginning.

view

Economic “Shocks” Affecting Consumers and Business Leaders

Conference Session Videos April 29, 2025

In this video, Stephanie Guichard, senior economist at The Conference Board, shared how the pressures of trade and policy volatility, as well as continued inflation and labor market strain are creating uncertainty among consumers and businesses.

view

Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet

Conference Session Videos April 28, 2025

In this video, Georgia Aquarium’s Dan Dipiazzo explored how marketers can impact the world we share by taking a zero-waste approach to their professional activity, and how sustainability starts with a personal commitment to creativity, learning, and growth.

view

Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet

Event Soundbites April 28, 2025

Brands have a responsibility to make carbon count and prioritize sustainability with their marketing decisions.

view

Chief Brand Officer Keynote

Conference Session Videos April 28, 2025

Chris Brandt is the Chief Brand Officer for Chipotle Mexican Grill. In this video, learn about how he has focused on transforming Chipotle into a purpose-driven lifestyle brand, making it more visible, more culturally relevant, and more loved by consumers.

view

Chief Brand Officer Keynote

Event Soundbites April 28, 2025

Chipotle has amplified its social media strength through fan-driven content and being at the intersection of culture.

view

Chief Procurement Officer Keynote

Conference Session Videos April 28, 2025

In this video, Sopan Shah, SVP and Chief Procurement Officer at IHG Hotels & Resorts, deliver a keynote address at the 2025 ANA Advertising Financial Management Conference.

view

Chief Procurement Officer Keynote

Event Soundbites April 28, 2025

IHG Hotels & Resorts is driving brand growth by making procurement faster, simpler, and better at delivering value.

view

Firestarter Session by Edenred Pay: How to Protect Your Finance Department from Cybercriminals and Payment Fraud

Conference Session Videos April 28, 2025

Cybercriminals are more sophisticated than ever — and finance is one of their top targets. In this session, learn how to safeguard your payments, your data, and your organization’s financial future.

view

How to Get Your Agency to Run Through Brick Walls — Without Paying More

Conference Session Videos April 28, 2025

In this video, from a session at the 2025 ANA Advertising Financial Management Conference, seasoned procurement executive Jim Akers and Joanne Davis Consulting shared ways to build relationships between procurement teams and agency partners.

view