Event Video
-
How to Get Your Agency to Run Through Brick Walls — Without Paying More
Event Soundbites April 28, 2025Respect and understanding value creation are critical to getting your agency to run through brick walls.
view -
Opening Remarks of the 2025 ANA Advertising Financial Management Conference
Conference Session Videos April 28, 2025The ANA's Bill Duggan and Greg Wright delivered the opening remarks of the 2025 ANA Advertising Financial Management Conference.
view -
The Innoficiency Problem
Conference Session Videos April 28, 2025Blair Enns maintains that innovation and efficiency are mutually opposable objectives and that you cannot realize gains in one without suffering losses in the other. The tension created by this poorly understood tradeoff can be seen within client-side organizations, agencies, and their relationships.
view -
The Innoficiency Problem
Event Soundbites April 28, 2025Innovation and efficiency are mutual opposable objectives for procuring creativity.
view -
The Most Pressing Issues on the Minds of Agencies
Conference Session Videos April 28, 2025Abbey Klaassen is global brand president and U.S. CEO of Dentsu Creative and current chair of the 4A’s Board of Directors. In this video, she discussed the most pressing issues on the minds of agencies (as well as their clients) including Gen AI, how agencies are using technology, and more.
view -
The Most Pressing Issues on the Minds of Agencies
Event Soundbites April 28, 2025Pitches should be the starting line for building client/agency relationships based on trust, transparency, and value.
view -
What Sets a Top Performing Agency Apart
Conference Session Videos April 28, 2025In this video from a session at the 2025 ANA Advertising Financial Management Conference, former Verizon and agency executive Denis Budniewski discussed the attributes of a top-performing agency partner.
view -
What Sets a Top Performing Agency Apart
Event Soundbites April 28, 2025Ongoing performance evaluations measured against KPIs are critical to optimizing agency/client relationships.
view -
Advertising M&A: What Recent Deals Mean for Your Future
Conference Session Videos April 27, 2025In this video from a session at the ANA’s 2025 Advertising Financial Management Conference, Evalla Advisors’ Lori Murphree discussed the landscape of mergers and acquisitions in the marketing services industry and the impact such deals can have on the firms they involve.
view -
Conducting the Pitch: 11 Tips for Brands
Conference Session Videos April 27, 2025In this video from a session at the ANA’s 2025 Advertising Financial Management Conference, brand, agency, and consultancy representatives shared advice for how brands can improve their approaches to conducting pitches with agencies.
view -
Conducting the Pitch: 11 Tips for Brands
Event Soundbites April 27, 2025Chemistry is usually the magic spark in determining the outcomes of agency pitches.
view -
Getting to Step One: Practical Tactics for Strengthening Creative and Procurement Collaboration
Conference Session Videos April 27, 2025In this video, a panel of industry experts offered insights into creative services planning, usage, and contracting, and how to align procurement strategies with marketing, creative, and vendor team objectives.
view -
Global Content Production Trends
Conference Session Videos April 27, 2025The advertising industry overall and production specifically is in a period of unprecedented change. This session covered primary production models in use, global vs. local dynamics, transparency in production, automation at scale including the use of GenAI, and the future of global content production.
view -
Trends In Agency Compensation, 19th Edition
Conference Session Videos April 27, 2025For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. In this video, co-authors of the report, Tom Browning from JLB + Partners and Greg Wright from the ANA, reviewed the major findings.
view -
Digital Experience Breakthroughs from Adobe Summit 2025
Webinar Rewinds April 24, 2025In this webinar, get the major highlights and takeaways from Adobe Summit 2025. UpperRight's Alan Schulman explored the innovations, platform updates, and emerging trends in digital experience, marketing automation, and AI-driven technology revealed during the 2025 event held in Las Vegas.
view -
Breaking Barriers: The Power of Inclusive Storytelling in Brand Marketing with Subaru
Webinar Rewinds April 23, 2025In this webinar, get an an insightful look into "A Beautiful Silence," an award-winning campaign that redefines inclusivity in outdoor spaces, showcasing Subaru’s commitment to telling stories centered on the unifying experiences of being human.
view -
How Brands Can Stay Ahead of an Evolving Streaming Landscape — A Harris Poll and Tubi Study
Webinar Rewinds April 17, 2025The streaming landscape is constantly evolving, and audiences are making their own rules. In this webinar, Tubi and Harris Poll broke down key insights from The Stream 2025: Audience Insights Shaping Streaming, exploring how shifting behaviors are reshaping ad-supported streaming.
view -
How Trust Helps Brands Navigate Uncertainty and Drive Growth with Mastercard
Webinar Rewinds April 16, 2025While brand trust is often linked to safety and security, its role as a catalyst for creativity and progress is often overlooked. In this webinar, Cheryl Guerin explored how trust — when built through empathy, innovation, and authenticity — can unlock new opportunities.
view -
Maximizing Efficiencies in Email Marketing — Tools, Tips, Tactics and Measuring What Matters
Webinar Rewinds April 9, 2025In today’s fast-paced digital landscape, efficiency is key to successful email marketing. This webinar explored the essential tools, time-saving tactics, and data-driven techniques that help marketers streamline their workflows and maximize results.
view -
Sign-up Savvy: The Latest on Autorenewal and Subscription Law Developments
Webinar Rewinds April 8, 2025The FTC and state regulators continue to weave an evolving patchwork of laws and regulations to govern autorenewals and subscriptions. In this wear, learn about the latest updates on the FTC’s Click-to-Cancel Rule and developments in state laws from members of Venable’s Autorenewal Solutions Team (VAST).
view